As a part of its 3G network enhancement, Tata DoCoMo is planning to expand its network in Kerala by adding more than 300 new 3G towers across the state.
Ashok Ghose, MBU Head, Karnataka and Kerala Circles, Tata Teleservices Limited, said, “We are very excited about the announcement of our new network expansion plans as they are planned strategically in line with the company’s business focus of closer customer engagement and enhanced customer experience,” at a press conference that was held in Kochi on Wednesday.
“Kerala being one of our key markets in the south region due to the rapid uptake of subscriber base,has been a prime investment markets for us . The growing popularity and penetration of smartphones has led to a burgeoning demand for high speed data services,” he added.
A total of 109 new towers will be added in this financial year across Chavakkad, Changanassery, Cherthala, Kannur, Kasargod, Palakkad, Thalassery, and Varkala. There are plans to install more than 200 new 3G towers in this quarter.
Explaining about the company’s latest innovative data pack for its customers in Kerala, Ashok Ghose said “The company has launched an innovative data pack for its customers in Kerala, which offers 1GB of high speed 3G data at an economical price of Rs. 189. Additionally, Tata DoCoMo customers can now dial USSD Code *141*000# through their pre-paid number to avail 100MB of free 3G data as a part of this inaugural offer. This offer is applicable only in newly launched 3G towns.The company has also introduced an interactive and user-friendly *123# (Dial *123#) platform, which enables a customer to choose from a wide array of exciting offers on both voice and data as per usage and preference. Consumers can check on this platform before recharging to get best offer customised to their respective usage.”
Speaking about Tata DoCoMo’s move to introduce their 4G connectivity, which has already been introduced by other players, Ashok Ghose said, “In the last spectrum auction, we have picked up spectrum for Delhi, Mumbai and Andhra Pradesh. 2G did not end with the introduction of 3G, we believe 4G will also co exist the same way.”