Sunday Talk: Is Xiaomi Launching Way Too Many Smartphones Under Rs 15,000 and Confusing the Users?

By September 9th, 2018 AT 9:53 AM

Xiaomi is now the leading smartphone brand in India and to stay connected with its users, the Chinese handset maker is launching new smartphones for every 15 days (Well, at least that’s what happened in the last 30 days). But I have read way too many comments on Xiaomi articles which state that the brand is just complicating its lineup and confusing the users. To give a brief idea of what I am talking, Xiaomi has a total of eight Redmi smartphones under Rs 15,000, starting from Rs 5,999. The smartphones in questions are Redmi 5A, Redmi 6A, Redmi 5, Redmi 6, Redmi Y2, Redmi Note 5 Pro, Redmi 6 Pro and Redmi Note 5 Pro.

sunday-talk-xiaomi-smartphones

And all these phones are separated by just Rs 1000 price tag. The Redmi 5A and Redmi 6A both start at the same price of Rs 5,999 for the 2GB+16GB variant. To bring a slight difference, Xiaomi launched the Redmi 6A with 2GB+32GB storage at Rs 6,999, whereas on the other hand, the Redmi 5A’ similarly priced variant offers 3GB+32GB of internal storage.

Moving onto the Redmi 5 and Redmi 6, they both are priced similarly at Rs 7,999. The Redmi 5 with 2GB of RAM and 16GB of internal storage retails for Rs 7,999, while the Redmi 6 with 3GB of RAM and 32GB of internal storage also retails for the same price of Rs 7,999. Xiaomi slightly differentiated between the two phones by pricing the 3GB+64GB variant of the Redmi 6 at Rs 9,499 because the 3GB+32GB variant of the Redmi 5 is retailing for Rs 8,999.

Then we have the Redmi Y2 which is priced at Rs 9,999 for the 3GB+32GB variant and Rs 12,999 for the 4GB+64GB variant. The Redmi Note 5 is also available at the same price of Rs 9,999 for the 3GB+32GB option and Rs 11,999 for the 4GB+64GB option. The Redmi 6 Pro is the new entrant into the Redmi series, which again ships for Rs 10,999 (3GB+32GB) and Rs 12,999 (4GB+64GB).

Lastly, we have the highest priced Redmi device right now, which is the Redmi Note 5 Pro, also known as India’s Camera Beast. The Redmi Note 5 Pro is available at Rs 14,999 for the 4GB RAM and 64GB storage option. Xiaomi does have other phones such as the Redmi Y1 and Redmi 4, which the company did not officially discontinue, but at the time of filing this article, both the phones are not available on Mi.com and Amazon India.

The price tags similar, but Xiaomi always defended its product strategy by saying that different users have different priorities while purchasing a smartphone and the company wants to offer their best in every category. And that statement seems to be the perfect fit.

Analysing Xiaomi products, I think that there’s no overlap between the products, except for the pricing. The Redmi 6A is the powerful smartphone in its price range, but not everyone wants a MediaTek chipset device, which is the reason why Xiaomi is not discontinuing the Redmi 5A in India. The same goes for the Redmi 6 and Redmi 5. The Redmi 5 packs a Qualcomm chipset and has a slightly larger battery, while the Redmi 6 offers MediaTek chipset, dual cameras on the rear and Dual 4G support.

The Redmi Y2 is a smartphone aimed at selfie users, especially it takes on the smartphones from Oppo and Vivo in the similar price range. There’s a slight overlap between the Redmi Note 5 and Redmi 6 Pro as they both have similar specifications. In recent times, notched displays have been the trend and to keep up with the trend, Xiaomi launched the Redmi 6 Pro in India.

The Redmi 6 Pro and Redmi Note 5 both have some similarities- 4000mAh battery, Full HD+ displays, Snapdragon 625 SoC, up to 4GB of RAM. The Redmi 6 Pro edges ahead of the Note 5 with dual rear cameras, slightly smaller and compact display at 5.84-inches and a dedicated microSD card slot. When Xiaomi launched the Redmi Note 5 in India, some users were left disappointed as it featured a single rear camera. Well, here we are with the Redmi 6 Pro offering dual cameras for a Rs 1000 more.

Lastly, we have the Redmi Note 5 Pro, which is the best Xiaomi phone currently under Rs 15,000. It has a powerful processor (Snapdragon 636), 20MP selfie camera, dual rear cameras and 4000mAh battery. Even after six months of launch, the Redmi Note 5 Pro remains the only All-Rounder under Rs 15,000.

That being said, Xiaomi’s product lineup is unified enough and the company is marketing every device perfectly to avoid the confusion in users minds. Do you still believe that Xiaomi’s product lineup in India is confusing? Let’s discuss the same in the comments section below.

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Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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