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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
There has been a lot of new happenings in the DTH and cable TV industry with the broadcasters implementing new changes for their channels. So far, it has been all good news for the subscribers of these services. Many popular channels, for which the customers were paying a premium for since the implementation of the new Trai tariff regime now come with lower pricing allowing the subscribers to make a saving on their monthly rental for DTH or cable TV. While not all the DTH operators have implemented these changes, slowly everyone is following suit to provide their customers with the best prices for these popular channels. It is also worth noting that the channels that have received the price cut are some of the most popular General Entertainment channels, meaning that a lot of subscribers will benefit from this move. In this latest update, Sun Direct is the one to implement the festive offer from the broadcasters.
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What is the New Promotional Offer from Broadcasters?
Firstly, it is crucial to know what exactly is the festive offer and what do we mean by Sun Direct implementing it. As you might know that there are a lot of regulatory changes going on in the DTH and broadcasting industry. The Telecom Regulatory Authority of India (Trai) is planning on bringing some new rules into the picture which are likely to cap the discounts on the channel bouquets, and this would mean that the a-la-carte channels would not be available for more than certain price cap. Overall, the move would mean that the subscribers would enjoy equally attractive pricing for their favourite channels on both the channel packs and the individual channels as well. Now before Trai goes on implementing this rule, the major broadcasters in the country have already taken it on their hands to slash the prices of these channels.
