SPPL Launches Three New KXPRO Kodak Smart TVs With Digital Surround Sound, OTT Apps and More

The Kodak brand licensee, SPPL, or better known as Super Plastronics Pvt. Ltd. has announced today that it will be furthering the XPRO line-up of TVs with the launch of KODAK 434KXPRO, 50 4KXPRO and 55 4KXPRO TVs. SPPL has been in the consumer electronics market for quite a long time, and today the brand is celebrating three consecutive years of selling KODAK HD LED TVs. Some of the highlights of these new TVs include 1GB of RAM and up to 8GB of internal storage. These TVs also extend support for OTT applications, and SPPL will be retailing them at a very attractive price point.

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Indian Smart TV Market to Grow With 30.2% CAGR

Quoting 6W Research, SPPL has also noted that the Indian Smart TV market is expected to grow at a CAGR of 30.2% by 2024. The research credits this rise in the sale of smart TVs to a number of households with access to the internet, booming e-commerce industry and the increase in purchasing powers of the customers. In addition to this, initiatives like Digital India and rising awareness of smart TVs in the tier-2 and tier-3 cities also seem to be driving this growth in the consumer electronics market.

SPPL has also noted that this festive season it is expecting a sale of 2 lakh units of Kodak HD TVs with a vision of acquiring 7% market share for SPPL. Mr Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd remarked about this, “We are delighted to announce the expansion of Kodak XPRO HD LED TV series. We have always marked our efforts proactively to support the demands of our customer. Thus, we have come up with these 4K models, and recently we have started a new production line at our Noida facility with a production capacity of 3000 units in a day, and we will be offering 2-3 variants in every quarter”.