Spice Digital Partners With Hungama To Deploy Music Streaming Services

By March 8th, 2011 AT 11:51 AM

India’s leading Mobile Value Added Services (VAS) company which offers innovative solutions for Telecom Operators, Spice Digital has entered into an exclusive arrangement with Hungama Digital for Music Streaming Services on Mobile Phones.

This agreement is on similar lines as that of PPL which was signed last month and would give access to Hungama’s huge musical content including latest blockbusters for running Mobile Radio streaming services across operators.

With long term arrangements inked with both PPL and Hungama, there shall be a huge content repertoire to consumer through Spice innovative offerings via Telecom Operators. This would also allow for an apt marriage between creative, product management and technology platforms for rich compelling service offerings to the end user.

Shehzad Azad, Head – Business Development & Alliance for Spice Digital said “Mobile Radio as a service is already popular among the masses, this association would only further empower the mobile consumer with greater choice & variety of content at great value. As a long-term partner Hungama brings in great content and marketing skills, which along with our innovative product programming and technology will help build one of the most sustainable VAS businesses in the times to come”.

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