Leading Mobile phone maker Sony Ericsson today unveiled new Power Packed 3 GSM Mobile phone Satio, Aino and Yari under ‘Communication Entertainment’ its consumer proposition in the Indian market.
Bringing the offering alive, Sony Ericsson launched its new product lineup comprising of the much awaited Satio, Aino and Yari GSM mobile phones. Built on Sony Ericsson’s strengths in music, imaging, gaming, applications and content services, these new mobile phones bring alive entertainment on the go for consumers.
The future of mobile entertainment, the Satio, Aino and Yari mobile phones offer the ultimate multimedia experience, Remote Play access to videos, television shows and photos and also debuts gesture based gaming. They go a step ahead in broadening the experience with seamless integration with other devices and by removing the barriers to share.
Highlights of the ‘Communication Entertainment’ Handset portfolio-:
Visual communication like never before with the Sony Ericsson Satio
The Satio offers the ultimate multimedia experience. It comes with a 3.5 inch screen offering a 16:9 widescreen format. A friend pulling a funny pose? Snap them with the amazing 12.1 megapixel camera and share the picture with friends. Capture those minute details while taking a picture with the Smile Shutter, Xenon flash and Touch Focus. Satio also offers the touch user interface which makes navigation truly intuitive - regardless if you browse the media menu, adjust your camera settings or play music.SE Satio Mobile hanset Priced at Rs. 35,950.
The Aino keeps you updated with the latest videos and music. Media Go helps users transfer, play and organize all their music, photos, videos and podcasts from the PC, simply and effortlessly to enjoy directly on Aino via Wi Fi. The Aino also offers the ability to access content stored on a PlayStation 3 from anywhere in the world through a Wi-Fi connection. Using the same technology found in the PSP3, the new phone gives you Remote Play access to videos, television shows and photos all at the press of a button. What’s more is it offers an 8 MP camera and outstanding sound quality with Clear Stereo and Clear Bass. SE Aino mobile phone Priced at Rs. 28,950.
Twist, tilt, turn, smash - gesture gaming is here with the Sony Ericsson Yari
Challenge your friends to the newest invention in mobile phone gaming. Yari debuts Gesture gaming – Forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action! The Phone comes with a 5 megapixel camera and state-of-the-art music player, stereo speakers for easy listening, and unique feature like Music call - one button press to share your favourite tracks while you talk. SE 'Yari' mobile Priced at Rs. 16,950.
Anil Sethi, President, Sony Ericsson Mobile Communications India said "Bringing together rich content, unique applications and best in class entertainment experiences, our Communication Entertainment proposition is the next step in our evolution. Everything that we have done to date has brought us to this point – we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company – Communication Entertainment – providing consumers unlimited opportunities to share their entertainment experiences."
Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India stated that " The introduction of the Satio, Aino and Yari phones in India will redefine the communication and entertainment experience for mobile users. With these innovative and feature rich phones, Sony Ericsson will leap frog the competition and set new standards for others to follow - just like we did with the introduction of the Walkman and Cyber-shot phones,” “The range packs in the best technology and applications, to deliver the ultimate entertainment experience on the go. In the days to follow, we will be rolling out an aggressive marketing campaign to support the launch of these products and to allow consumers to experience these products."
