SmartPlay To Collaborate With Qualcomm For 3G Solutions

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SmartPlay Technologies, a leading provider of  Mobile Software and System Design services, will  now offer 3G feature-phone and smartphone solutions designed to operate on Qualcomm Incorporated’s chipsets using multiple operating systems, including Brew Mobile Platform (Brew MP) and Android. SmartPlay will introduce customized 3G solutions for the India market in late 2010.

SmartPlay will create compelling user experiences for various Indian user segments ranging from youth, working professionals, sports fans and the elderly.

To enable a mass market smartphone experience in India, SmartPlay will initially focus on the Brew MP operating system, whose flexibility and openness will enable quick customization of India-specific features and applications.SmartPlay will offer its design customization services to leading Indian Private Brands seeking to sell differentiated phones in the fast-growing India 3G market.

Pradeep Vajram, CEO of SmartPlay Technologies said “SmartPlay’s objective is to deliver cost-effective 3G smartphone solutions with compelling user experiences particularly optimized to meet the needs of India and other emerging markets. SmartPlay has strengths in mobile software and systems solutions and has built strong engineering talent in the areas of baseband & RF design, modem, multimedia, user interface and applications software, as well as system test.” “We are proud to collaborate with Qualcomm, a global leader in 3G and a leading wireless chipset provider, to deliver a comprehensive portfolio of 3G solutions and take leadership in India’s fast-growing 3G market.”

Mr. Kanwalinder Singh, president of Qualcomm India and South Asia and senior vice-president of Qualcomm Inc said “We is pleased to join forces with SmartPlay, India’s leading mobile design house, to bring customized 3G smartphone solutions for India and other emerging markets, SmartPlay has strong technology and domain expertise as a design house, and their customized solutions will offer an innovative and differentiated 3G smartphone experience to meet the needs of discerning India consumers.”

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