SmartPlay To Collaborate With Qualcomm For 3G Solutions

By June 16th, 2010 AT 12:09 PM

SmartPlay Technologies, a leading provider of  Mobile Software and System Design services, will  now offer 3G feature-phone and smartphone solutions designed to operate on Qualcomm Incorporated’s chipsets using multiple operating systems, including Brew Mobile Platform (Brew MP) and Android. SmartPlay will introduce customized 3G solutions for the India market in late 2010.

SmartPlay will create compelling user experiences for various Indian user segments ranging from youth, working professionals, sports fans and the elderly.

To enable a mass market smartphone experience in India, SmartPlay will initially focus on the Brew MP operating system, whose flexibility and openness will enable quick customization of India-specific features and applications.SmartPlay will offer its design customization services to leading Indian Private Brands seeking to sell differentiated phones in the fast-growing India 3G market.

Pradeep Vajram, CEO of SmartPlay Technologies said “SmartPlay’s objective is to deliver cost-effective 3G smartphone solutions with compelling user experiences particularly optimized to meet the needs of India and other emerging markets. SmartPlay has strengths in mobile software and systems solutions and has built strong engineering talent in the areas of baseband & RF design, modem, multimedia, user interface and applications software, as well as system test.” “We are proud to collaborate with Qualcomm, a global leader in 3G and a leading wireless chipset provider, to deliver a comprehensive portfolio of 3G solutions and take leadership in India’s fast-growing 3G market.”

Mr. Kanwalinder Singh, president of Qualcomm India and South Asia and senior vice-president of Qualcomm Inc said “We is pleased to join forces with SmartPlay, India’s leading mobile design house, to bring customized 3G smartphone solutions for India and other emerging markets, SmartPlay has strong technology and domain expertise as a design house, and their customized solutions will offer an innovative and differentiated 3G smartphone experience to meet the needs of discerning India consumers.”

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Shiva Kumar ReddySaurabhGaneshHarpreet Singh ChadhaMaNoJ Recent comment authors
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Shiva Kumar Reddy
Shiva Kumar Reddy

I totally agree with Saurabh. It’s not easy as there are various other companies which are planning to launch phones. Moreover, the brand and the cost plays bigger role in Indian market. The major mobile manufacturer in India is already exporting next generation white label phones for OEMs to wireless providers in US and EU through major brands. Hence, they have a long way ahead w.r.t their counterparts. Brew MP was launched by Qualcomm in early Jan 2010, this made a good progress with the launch of HTC mobile for Airtel. But it’s doesn’t again hold major interest among the… Read more »


It is not that easy like it is written here, like smartplay so many other companies are planning to launch the phones. Including MINDTREE as major one as they already acquired KYOCERA, which already launch phone from India Unit, and they already start working on it.

But Smartplay has benefit as they got the handshake from QUALCOMM.
See what will happen.

I have only one doubt whether they are directly coming into the market or coming as white label Phones for OEMs

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