Samsung All Set to Launch 3 New Tablets in the Indian Market Next Week

Samsung which gained 51% market share (by value) and 50% market share (by volume) in the first quarter of 2019 in the Indian tablet market is set to launch three new tablets early next week, a top company executive said on Friday. In 2018, Samsung had a 50% market share (by value) and 49% market share (by volume), according to German research firm Gfk. “We received double-digit growth last year in India and this year, we are aiming for 20% growth in the otherwise stagnant tablet space in the country this year,” Aditya Babbar, Director, Mobile Business, Samsung India, told IANS.

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“Tablets are now being used more for browsing, shopping and entertainment experiences. The three new tablets that we are launching with bigger screens and top-of-the-line features will take those experiences to a brand new level,” Babbar added.

The company is set to launch Galaxy Tab S5e in the Rs 35,000-Rs 40,000 price range, Galaxy Tab A10.1 in the Rs 15,000-Rs 20,000 range and Galaxy Tab A8 around Rs 10,000 early next week.

The shipment of 4G tablets grew 62% in India in the first quarter of 2019, according to CyberMedia Research (CMR).

Lenovo with 26% led the market, followed by Samsung at 17% and iBall also at 17%. Apple was fourth with a 9% market share.

The overall tablet market saw an 11% decline in the first quarter compared to the fourth quarter last year.