Samsung enhanced its 3G portfolio in the Indian market with the launch of Champ 3.5G ( S3770), Chat 527 ( S5270) and Primo ( S5610) 3G handsets across the Touch , Qwerty and Bar type formats.

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The new Samsung Champ 3.5G gives users the quality & style that is best suited for consumers who prefer Full – touch functionality in their phones. Its 7.1cm touch screen helps in instant messaging, easy access to mobile applications and business related features.

The versatile Multimedia experience of this phone is further accentuated by the SoundAlive feature which enhances earphone sound with 3D effects, 2 MP Camera. It comes with a 30 MB Internal memory, and a powerful 1000 mAh battery.

The phone offers enhanced connectivity to various Social –Networking sites with native Facebook & Twitter Apps that let the user browse these services with minimum effort with layouts that have been optimized for the screen size. With the fastest & widest Wi Fi connectivity (802.11 b/g/n), users can upload photos & videos to sites like Facebook in an instant.

Advanced features like 16GB expandable memory support, Video calling capability with a front camera, , popular Instant Messengers like Yahoo, MSN & GTalk and Push Email with ActiveSync keep the customer connected & entertained on the go. Samsung Champ 3.5G (S3770) is priced at Rs. 5590.

The Samsung Chat 527 (S5270) features an optical track pad & powerful multimedia features. The phone caters to the needs of consumers who prefer a device suited to heavy texting, mails, chatting multimedia and internet based features to help them lead an active online social life.