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Samsung India on Thursday said that it has joined hands with Facebook to teach digital marketing skills to offline retailers across India. The company said that its initiative will aid its offline partners become part of the online ecosystem and communicate with a larger consumer base. Samsung said that the initiative will also aid consumers as they can access the product catalog and purchase devices from local retailers. The two companies are said to have trained over 800 offline retailers in the first phase with additional sessions being lined up in the upcoming weeks.
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Digital Presence Through Facebook Ecosystem
Samsung said that the spotlight of the training was on enabling the offline retailers to develop a digital presence through the Facebook ecosystem of apps including Facebook, Messenger, WhatsApp and Instagram.
“Our partnership with Facebook is helping a large number of our retail partners go digital in a big way,” Mohandeep Singh, senior vice president of Mobile Business at Samsung India, said in a release. “By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally.”
Samsung said that the training sessions have enabled the offline retailers to further advertise their business and “build credibility” within the local community by setting up their pages on the Facebook ecosystem of apps.
The company said that the offline retailers could potentially notice an increase in business activity as they identify more local consumers online.
“With the changing environment around COVID-19, people are spending more time on digital platforms including the Facebook family of apps,” Prasanjeet Dutta Baruah, head of technology, telecom and new business at Facebook India, said in the release. “This has led brands to alter go-to-market models by adapting to changes in the value chain, rapidly digitizing key journeys. Facebook has partnered closely with key clients including Samsung on this journey.”
