Reliance Communications has joined hands with Reliance Media Works and renowned Hollywood director John Bonito to unveil the first 3D mass media ad campaign across India to promote its fastest wireless Broadband Reliance Netconnect speed.
The campaign seeks to establish the “Speed” credentials and product superiority of Reliance Netconnect’s latest Hi-speed wireless Internet product in a very edgy, exhilarating and engaging way.The campaign reiterates the fact of being the fastest wireless broadband in the country with speed up to 28mbps.
All the three action packed films in the campaign were weaved with the intention of testing real users thrown into extraordinary circumstances where a difference of a second decided life or death.
Whether it’s the girl stuck in a flaming car, the college kid facing a wild elephant in the jungles or the boy tied up as a train charges towards him, drama, tension, excitement and the speed of the Reliance Netconnect dongle are the key ingredients in all.
