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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Reliance Jio has become a household name in India at this moment. With millions of people using mobility services from Reliance Jio and the brand venturing into many verticals like applications, hard tech (JioPhone) and other areas well. The flag-bearer for all these brands is the parent company of all, Reliance Industries Limited (RIL). However, there was one area which Reliance Jio had not yet stepped in, and that was e-commerce. But, even this vertical is not out of bounds for RIL now. Reliance Jio chairman, Mukesh Ambani had hinted towards the launch of such an initiative last year with the use of phrase “new commerce”. But, the new e-commerce venture of Reliance Jio is already launched now. Although you should note that the application is not yet available for all the users and is geographically limited, it can be said that it will compete with the likes of Flipkart and Amazon. The pilot for this new service being called the ‘JioMart’ is available in Navi Mumbai, Thane, and Kalyan right now. Under this new project, Reliance Jio is projected to connect 3 crore offline retailers, with over 20 crore households.
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JioMart to Be Under Reliance Retail
It is worth noting that JioMart will be a venture which would be under Reliance Retail which is the Retail arm of Reliance Industries Limited (RIL). Firstly, Reliance Retail had started taking pre-registrations for the JioMart and is now offering over 50,000 grocery products with free home delivery and no compulsion of any kind of minimum order. There are also other features like no questions asked return and express delivery promise. With these new initial offerings and services, JioMart is likely trying to convert the customers of Amazon and Flipkart at least for grocery services. As per a Mint report on the matter, Reliance Jio is also sending out invites to its users to try out JioMart. The JioMart website also shows that early customers would be getting a Rs 3,000 credit in their account.
