Reliance Jio Launches New Initiative in Partnership With Facebook to Empower First Time Internet Users

Reliance Jio has launched the Digital Udaan initiative in partnership with Facebook

Highlights
  • The programme will be launched in 200 locations at first then expanding to 7000 locations
  • The programme will be available in 10 regional languages

In a new innovative step, the Mukesh Ambani led telecom operator Reliance Jio has introduced an indigenous digital literacy initiative in India. The initiative known as the name of ‘Digital Udaan’ will help the first-time internet users in gaining useful knowledge for adequately utilising the potential of the internet. Currently, Reliance Jio boasts of having more than 300 million subscribers in India, many of whom are first-time internet users. As part of this initiative, Reliance Jio will help the users in gaining insightful knowledge about the internet and the digital space.

Reliance Jio Digital Udaan Initiative Details

Under the Digital Udaan initiative, Reliance Jio will reach out to its users on every Saturday, and the company will help the users in thoroughly understanding JioPhone features, use of various apps and internet safety including the use of Facebook on JioPhone. Not only this, but the telecom operator will also help the users in connecting with friends and family in a simple, safe and secure way. The digital training will be given to the users of Reliance Jio in an audio-visual format in 10 regional languages. It is worth noting that Reliance Jio has worked hand in hand with Facebook to develop modules for Digital Udaan, which are relevant to the cities which the users live in and the languages they use and localities, and will provide train-the-trainer sessions and training videos and information brochures.

Programme to be Launched Initially in 200 Cities

Initially, the programme will be launched in 200 different locations across 13 states. With time, the initiative is expected to reach over 7,000 locations while empowering millions of first-time internet users and JioPhone users. Mr Akash Ambani, Director, Reliance Jio remarked on this new initiative, “Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time. It is a program for inclusive information, education and entertainment, where no Indian will be left out of this digital drive. Jio envisions to take this to every town and village of India, achieving 100% digital literacy in the country.”

Mr Ajit Mohan, VP and MD Facebook India also said about the rollout of this programme, “Jio is playing a vital role in driving India’s digital revolution by empowering millions of Indians and expanding access to the internet. Facebook is an ally in this mission, and we are delighted to partner with Jio in attracting new Internet users and creating mechanisms for them to unleash the power of that access.”

Notably, this initiative will connect the participants and first-time internet users to the rest of the internet community. These users will be able to access knowledge, seek government benefits using the internet and they will also be able to access to essential services and entertainment on their phones not only on Facebook but on other apps as well.

Read more on:

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

1
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Thamilan daa Recent comment authors
newest oldest most voted
Thamilan daa
Thamilan daa

Off topic :

1st file : airtel 4G speed using 5 MHz of 1800 MHz band

2nd file : vodafone 4G speed using the 10 MHz of 2100 MHz

Screenshot_20190704-003257_Speedtest.jpg
Screenshot_20190704-002817_Speedtest.jpg

Recent Posts

Xiaomi Mi Band 4C with 130mAh Battery and 5-ATM Water Resistant Build Launched

Xiaomi has launched the Mi Smart Band 4C in Malaysia. The new fitness band is said to be the cheaper...

BSNL Employees to Hold Demonstrations on July 16 Over 4G Roll Out

Bharat Sanchar Nigam Limited (BSNL) Employees Union (EU) on Tuesday announced its intentions to organize “black flag” demonstrations during the...

WhatsApp and Facebook Messenger Might Be Integrated Very Soon

Two of the biggest social media giants, WhatsApp and Facebook might be integrated soon. Talks about the integration of Instagram...