Reliance Jio Launches New Initiative in Partnership With Facebook to Empower First Time Internet Users

In a new innovative step, the Mukesh Ambani led telecom operator Reliance Jio has introduced an indigenous digital literacy initiative in India. The initiative known as the name of ‘Digital Udaan’ will help the first-time internet users in gaining useful knowledge for adequately utilising the potential of the internet. Currently, Reliance Jio boasts of having more than 300 million subscribers in India, many of whom are first-time internet users. As part of this initiative, Reliance Jio will help the users in gaining insightful knowledge about the internet and the digital space.

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Reliance Jio Digital Udaan Initiative Details

Under the Digital Udaan initiative, Reliance Jio will reach out to its users on every Saturday, and the company will help the users in thoroughly understanding JioPhone features, use of various apps and internet safety including the use of Facebook on JioPhone. Not only this, but the telecom operator will also help the users in connecting with friends and family in a simple, safe and secure way. The digital training will be given to the users of Reliance Jio in an audio-visual format in 10 regional languages. It is worth noting that Reliance Jio has worked hand in hand with Facebook to develop modules for Digital Udaan, which are relevant to the cities which the users live in and the languages they use and localities, and will provide train-the-trainer sessions and training videos and information brochures.

Programme to be Launched Initially in 200 Cities