Reliance Communications launches dedicated digital store for games called “Games Arcade App”

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As an opponent to the games section of Google Play Store, Reliance Communications has launched Games Arcade App, a digital store dedicated exclusively to Android games. The store is powered by Opera apps.

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From the store, Reliance customers can access premium and popular Android games at affordable rates of Rs. 10-15. The users can download the games unrestrictedly during the validity period without any limit to download.

Commenting on the launch of Games Arcade app, Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications Limited said, “With increased penetration of smartphones in the country, we are focusing on providing our discerning consumers with an array of rich digital services to meet their ever-evolving demands. Gaming is hugely popular among young Indian consumers; we are happy to bring this Games Arcade app to all our Reliance network users.”

The games are full versions and are ad-free. They include in-app purchases. Using the advanced option, users can view daily featured games, most downloaded games, etc. More importantly, the payment can be done using the mobile balance or will be added to the postpaid bill.

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In India, it is estimated that around 40-50 million Indians playing games on their smartphones and feature phones, according to the Indian Games Market Review by Nasscom. The mobile gaming industry is expected to grow by 40-50% annually.

“The Indian smartphone market is primarily being propelled by youth under the age of 25 years, which comprises 63% gamers. Opera Apps Club is at the forefront of bringing consumers closer to their passions, and our partnership with Reliance for the Reliance Games Arcade is a step towards that. We are confident gamers will enjoy the experience and the adrenaline rush it offers,” says Peter Panait Løjmand, Senior Vice President of Opera Apps Club.

For more details, check Reliance Games Arcade app store.

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