Realme to Stir Out of Usual Path by Separating from Oppo Following the Success of Realme 1

Realme recently made its entry into the Indian market with its first phone, Realme 1 in an online-exclusive manner. The interesting thing here was that Realme is a brand closely associated with Oppo, just like OnePlus and Vivo are. However, Pete Lau who was the ex-Vice President of Oppo had left his position to pursue his own company which we now know as OnePlus. Sky Li, the current Global VP of Oppo is repeating the same thing as he has discussed his plans of separating Realme from Oppo and assuming the role of CEO in this new company.

oppo-realme-1

Repeating the OnePlus Story

In his email to the employees, Sky Li wrote “Before leaving Oppo officially, I’ve been in charge of OPPO’s global overseas market during these past few years, leading OPPO to grow from the business available in 3 markets to one that covers 31 countries and regions. The overwhelming response and trust from the young generation is something that has encouraged me to launch the new brand Realme.”

Realme – the Next Budget Segment Contender

Sky Li’s success in Oppo is often compared to what Pete Lau achieved. The executive had worked closely with the Indian team and was the right hand in the success of Oppo in India. After receiving massive success on Realme 1 with the sales figure already standing north of 4 lakh units, Sky Li has finally decided to continue on his own journey instead of keeping his job at Oppo.

Special Focus on India

It is noteworthy that Sky Li has promised an “India-first approach” for Realme, which means that the phones will be targeted towards Indian buyers looking to buy a device in and around the Rs 20,000 price range. Realme will continue to fight the likes of Oppo and Vivo in this segment and given how well the performance and specifications of the Realme 1 are; undoubtedly it stands a solid chance against its mid-range competitors.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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