SonyEricsson today announced the launch of a one click content delivery platform in Indian market known as PlayNow which will help users to download premium contents like tones games themes wallpapers directly on your Sony Ericsson phone from a price range between Rs 9 and Rs 99.

PlayNow services come packed, with game titles like Need for Speed, Harry Potter, FIFA, SIMS and lots of foot tapping music numbers and vibrant wallpapers from Bollywood and Hollywood; themes and much more.We have also learnt that in coming days play now arena will come with bundled movie service which included out of the box experience for selected handsets, allowing users to watch up to 60 movies a year user will also get an option to select around 15 movies every month and you can watch them as often as you like for up to 90 days.

Downloaded movies will be automatically formatted to match the performance of your phone. The specially formatted movies are not playable on any other device. By launching PlayNow service Sony Ericsson has further strengthened its commitment of providing entertainment experiences one step ahead of others