Perplexity Integrates Search With New AI-Powered Shopping Features

Perplexity Integrates Search With New AI-Powered Shopping Features
Perplexity AI is rolling out a new feature it calls a first-of-its-kind AI commerce experience, enabling its Pro subscribers to purchase products without leaving its AI search engine. When searching for a product on Perplexity, Pro members can now select a “Buy with Pro” button to order the product using saved shipping and billing information.

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“Perplexity is now a one-stop solution where you can research and purchase products. It marks a big leap forward in how we serve our users – empowering seamless native actions right from an answer. Shopping online just got 10x more easy and fun,” said Perplexity in a blog post.

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Buy with Pro

Available to Perplexity Pro users in the US, this feature provides a seamless checkout experience directly on the Perplexity platform for select products and merchants. Users can save shipping and billing information and enjoy free shipping on all “Buy with Pro” orders. If the feature is unavailable for a specific product, users are redirected to the merchant’s website to complete the purchase, the company explained.

Snap to Shop Visual Search

Another tool announced by the company is the new Snap to Shop feature. This visual search tool allows users to find relevant products by simply snapping a photo. Particularly useful when users don’t know the name or description of an item, the company said.

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