OnePlus is one of the best success stories you will ever hear in the smartphone market. In the initial days, when the company didn’t have very strong branding, it garnered eyes on itself through very exciting products such as the OnePlus One and the OnePlus 3. By the time the OnePlus 5T came to India, OnePlus had become a notable smartphone brand. It was directly competing with companies such as Samsung and Xiaomi which had a very big market share in India. Fast-forward to 2021, in the smartphone segment, OnePlus has become as big a brand like Samsung, at least in the Indian market.
OnePlus Is the Best Smartphone Brand in Premium Segment
Regardless of what people say and how many bugs there were in the OxygenOS builds, OnePlus has remained the top choice of Indian consumers when it comes to the premium segment. According to a Counterpoint Research report, OnePlus is the number one smartphone brand in the above Rs 30,000 category in India.
The Chinese smartphone maker saw great success with the launch of the OnePlus 9R. The OnePlus 9 and OnePlus 9 Pro became the best selling smartphones in the ultra-premium segment (above Rs 45,000).
The OnePlus 9R garnered 25% of the market share in the premium category of smartphones (above Rs 30,000). This tells us one thing, regardless of what it is, Indians love holding a OnePlus smartphone in their hand. Even the tech enthusiasts who have said that OnePlus hasn’t been at the top of its game recently know that the superiority of the OxygenOS over the other operating systems.
Even though both Xiaomi and Samsung have smartphones in the same range, they are nowhere near OnePlus. For OnePlus, the second quarter of CY2021 has resulted in 200% growth when compared with the previous year’s same quarter. So there’s obviously no ruling OnePlus out of the Indian market for a long time now.