OnePlus, which is currently the leading brand in the premium smartphone segment in India today announced exclusive offers for the users purchasing the OnePlus 6. OnePlus introduced these offers as a gratitude to the community that was at the forefront of OnePlus’ journey from the beginning. Starting August 1, 2018, on the purchase of the OnePlus 6, customers will be eligible for Rs 1,500 cashback on ICICI Bank credit card EMI transactions across all online and offline channels. OnePlus has also introduced 6 months no-cost EMI on all popular bank credit cards on Amazon.in and all offline channels. Starting August 3, 2018, customers can also avail Rs 1,500 extra off on the exchange of old smartphone on Amazon.in.
India has become the benchmark for creating successful global products for Chinese smartphone maker OnePlus, the company’s Founder and CEO Pete Lau has said. “I am humbled to hear that OnePlus has emerged as the best-selling premium smartphone in India in just three years in the market. Three years later, India is our benchmark for creating successful global products,” Lau wrote on a company forum.
The Shenzhen-based company OnePlus emerged as the leader with 40% market share in the premium segment in India in the second quarter of 2018, said a report from Hong Kong-based Counterpoint Research.
“This young market is now set to become our second home ground, a centre for product innovation. Our new R&D centre in India is just the beginning,” said Lau.
Last year, for the first time, the company hit the $1 billion revenue mark, and this year, with the OnePlus 6, it managed to sell one million units in 22 days.
“India as a market has emerged as a front-runner in what has been an incredible journey, making for almost one-third of the company’s revenue in 2017,” Lau noted.
According to Counterpoint Research, the premium smartphone segment (Rs 30,000 and above) grew 19% annually and 10% sequentially during Q2 2018.
In terms of best-selling models, the OnePlus 6 was the best in the premium segment followed by the Samsung Galaxy S9 Plus and OnePlus 5T.
With Inputs from IANS.
Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.