Support Telecomtalk
Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
OnePlus’ popularity as a smartphone brand grew over the last couple of years in India. This year with the OnePlus 6, it has gotten even better. A new report by market research firm, CyberMedia Research (CMR) stated that OnePlus has pipped Apple to emerge as the first choice among aspirational buyers seeking to purchase premium devices. When it comes to upcoming smartphones, the one that consumers are keenly looking for is OnePlus (36%), followed by Apple (34%) with Samsung at the third spot (18%), said the survey from CMR.
- Make Telecom Talk My Trusted Source
According to CMR “Mobile Industry Consumer Insight” (MICI) report, OnePlus’ appeal and promise is very high among young consumers. In the age group of 18-32, 59% of those surveyed favour OnePlus and it reigns supreme as the brand of choice for buyers.
“There is a significant bump for OnePlus in the under-40 age group, with 15% of those surveyed indicating OnePlus as their choice for their next smartphone.
“This trend points to OnePlus’s growing and enduring brand salience, a definite worrying sign for other premium smartphones, with its appeal cutting across consumer segments,” the market research firm said in a statement.
The MICI Survey was conducted across New Delhi, Mumbai, Pune, Bengaluru, Hyderabad and Chennai in August. The respondents were students, teenagers and working professionals, according to IANS. While all premium smartphone brands enjoy significant brand loyalty amongst their users, there is a small percentage of users who are considering switching to other brands, the report noted.
