Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


We all know the kind of impact OnePlus has had in the Indian market. When it initially started selling in India, people didn’t know what to make of the company. There were other competitors like Samsung and Apple, which were pre-established and then OnePlus to come out with its own smartphone was a bold move. But few years down the line, we know how big OnePlus is. Almost everywhere you go, you will find a OnePlus device. It has done exceptionally well with its products. One reason why OnePlus could garner a huge chunk of the Indian market was its cheap pricing model. You know you would look at a OnePlus phone like 5T and analyse its features and then look at its price which was under Rs 40,000 and think, ‘Wow’ is this legit? You put the same features of 5T in a Samsung device and boom, the price would shoot up to Rs 60,000.
OnePlus Nord: the Midrange Smartphone is Here
But recently, OnePlus very cleverly marked its way into the expensive premium smartphone segment. Its latest OnePlus 8 series starts from Rs 42,000 whereas the OnePlus 7 series started from Rs 33,000. At the same time, OnePlus 8 Pro with 12 Gigs of RAM would cost you Rs 60,000, so you get the idea. Three years back, you wouldn’t have thought about OnePlus priced at this range. But you know what, that’s fair. They have been providing immense value with their products and it was only time when they shot the prices up.
Don’t worry though, OnePlus won’t leave its mid-range customers high and dry. They are soon going to come out with a budget mid-range smartphone. You will find smartphones with different names on the internet like OnePlus Z and OnePlus Nord. Before the launch of OnePlus 8 series, it was expected that OnePlus would come out with OnePlus 8 Lite as well which would be the cheaper version of OnePlus 8. But those rumours were put to rest during the launch event.