Nokia Unveils Bold New Retail Format For The Nokia Lumia Smartphones

In time for the upcoming launch of the Nokia Lumia 800 and 710 smartphones, Nokia India today unveiled its all-new and refreshed retail strategy to consumers in Mumbai.

The Nokia Lumia 800 is likely to be priced at Rs.29999 and the 710, at Rs 19999, said Prashanth Mani, Regional General Manager(West), Nokia India. The pre-booking for both smartphones already started at Nokia stores as well as its website.

Under its “Amazing Everyday campaign” the company will involve television and print advertising, besides digital and social media promotions, mall activations, Flash Mob and road shows.The launch will cover six major cities, and expand to more in a subsequent phase.

As part of this initiative, over 5000 of Nokia’s top retail stores across the country will sport a stunning new identity. The new elements include a strong visual experience with 3D and 2D in-store branding and a luminescent range of white furniture.

Prashanth Mani, Regional General Manager (West), Nokia along with Indian Tennis Player, Sania Mirza unveils bold new retail format for the Nokia Lumia family and Rolls out ‘The Amazing Everyday’ campaign in Mumbai

A specialist field sales force will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling Nokia Lumia smartphones. Nokia CARE Experience Centres (NCEC) outlets have also been refreshed to offer the Lumia experience to consumers. Additionally, Lumia consumers will get special benefits that include no queuing, free home delivery and expert guidance.

Nokia further announced the launch of its 360 degree digital and marketing campaign for consumers in Mumbai. Titled ‘Amazing Everyday’the campaign will aim at making everyday moments more amazing with unique experiences created for the consumers across the city.

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15 Comments on "Nokia Unveils Bold New Retail Format For The Nokia Lumia Smartphones"


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January 7, 2012 11:24 am 11:24 AM

@Ramratan friends i bought nokia 701 hoping that it will support skype but nokia has not launched skype for 701 eventhough they have partnership with microsoft who is currently owning skype..its totally a waste of investing such a huge amount in BELLE..i am not criticising on any thing..i am just feeling sad for the investment i made..hoping NOKIa will Help me soon

Tremerin D'souza
December 15, 2011 11:28 am 11:28 AM

Excellent mobiles by Nokia their designs are challenged by none,but could have kept cost slightly lower at 25k then it could compete with Galaxy-s2.

December 14, 2011 10:50 pm 10:50 PM

I don’t see the lack of front facing camera is really big issue. I don’t remember since when I used it last time on my N8. Freshness, fluid & smooth UI, functional OS with quality applications, sturdy hardware and build quality are more important things. And within few months, probably after the launch of Nokia Lumia 900 aka Nokia Ace, cost of this phone will drastically come down and those who need more features and front camera will get such option in Nokia’s Windows Phone lineup.