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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Smartphone brands are now jumping into the Smart TV space, after seeing what Xiaomi has achieved in the segment in a span of just one year. In the last three months, we have seen brands like OnePlus and Motorola launching Smart TVs in the country, and very soon, Nokia will launch a new Smart TV in the Indian market. Flipkart, the leading e-commerce marketplace, today announced its strategic partnership with Nokia which will allow it to use the iconic Nokia brand for Smart TVs in India. Nokia did not launch any Smart TV until and this partnership is a global first for the brand in the TV category. For the unaware, Motorola also announced Smart TVs in collaboration with Flipkart itself.
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Nokia Smart TVs Incoming: What Should We Expect
According to Flipkart, this partnership with Nokia will leverage the understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded Smart TVs. At the same time, Flipkart will also manage the end-to-end market strategy as well. So it seems like there’s no involvement of Nokia in developing the Smart TVs, except for the branding. It’s also said that the Motorola Smart TVs which the company launched were a rebranded variants of MarQ Smart TVs. For the unaware, MarQ is a private brand of Flipkart which sells home appliances and electronic items.
In the press release, Flipkart confirmed that the Nokia brand Smart TVs will come with superior speakers powered by JBL’s sound programme. JBL by Harman is known for some best audio products in the industry and this partnership with Flipkart with be its first foray into the television space.
