Nokia Launches Project Ujjwal – FREE Mobile Phones to Rural India

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In a bid to Celebrate the significant milestone of Nokia’s 15 years of mobility in India, it has announced a breakthrough initiative, dubbed as “Project Ujjwal” to drive 100% household mobility in 5 villages in Raebareli of Uttar Pradesh.

As part of this initiative, Nokia will provide FREE Mobile Phones, preloaded with the Nokia Ovi Life Tools service to over 500 households in 5 villages in Dehli Gram Sabha. This initiative is aimed at driving inclusive growth and positively impacting the social economic development in the region through mobility.

Nokia has tied up with Datamation Foundation, a dedicated NGO working in the area, to effectively implement this initiative in the selected villages. By using the service, rural consumers in these areas will be able to access information related to weather forecasts, crop advisory services like information on probable diseases, weather-based disruptions and tips for successful harvests. The NOLT Education offers services such as ‘Learn English, General Knowledge or Exam Tips.

Speaking on the launch of “Project Ujjwal”, Mr. D. Shivakumar, Managing Director, Nokia India said “At the onset of the next 15 years of this revolution, mobility will continue to impact lives, not only through voice and text communication, but through services which will foster communities across regions, divisions and socio economic backgrounds.We believe that Nokia Ovi Life Tools is a transformational tool – it has the ability to impact communities in emerging markets such as ours. Through this initiative we aim to demonstrate how mobile intervention can drive inclusive growth.”

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