Reliance Communications (Rcom) will be the first mobile service provider to offer integrated operator billing for their consumers in India enabling access to a host of paid for content on the Ovi Store.
The amount will be either included in subscribers monthly mobile phone bills or deducted from the pre-paid account balance, per their data plans. The detail of mobile apps will be available in Hindi and English both language.
The Ovi Store is a one-stop-shop for mobile content to help consumers personalize their Nokia devices. It supports the widest range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and much more.
Launched in 2009, the Ovi Store has 4 million downloads per day globally, a milestone spurred by overall global demand and a recent update that gives users a friendlier look and feel as well as more popular apps and games. India currently sees more than 4.5 million downloads a week.
Commenting on this alliance, Prashant Gokarn – 3G Head, Reliance Communications, said, “Nokia and RCOM relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation led products from RCOM.”
V Ramnath, Director – Operator Channels, Nokia India, said, “Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million. We believe our partnership will help accelerate this further.