Nokia India Launches Unique Music Theatre Initiative

By March 6th, 2012 AT 6:36 PM

Nokia India today announced ‘Nokia Music Theatre’ – a first-of-its-kind premier platform for discovering and nurturing musical talent from the grassroots and providing them with an opportunity to showcase their talent.

The launch of Nokia Music Theatre (L to R) Devraj Sanyal, MD, Universal Music Viral Oza, Director Marketing, Nokia India Subroto Chattopadhyay, Chairman and Sita Raina, COO,The Peninsula Studios

Nokia Music Theatre, the result of the partnership between Nokia India and The Peninsula Studios, is an effort to nurture the rich and diverse musical heritage of India. Nokia Music Theatre aims to provide a 360-degree support to talented musicians across the country transcending boundaries of languages, genres and musical forms.

The project was successfully piloted in Rajasthan in 2010 where 17 artistes were handpicked from small towns and villages across the state. The pilot culminated with the launch of the first music album – ‘Asha – discovery of the Peninsula’ under the banner of Nokia Music Theatre and published by Universal Music. The album is also available for download on the Nokia Music Store.

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