Nokia Adjudged India’s Most Trusted Brand for Third Year in Row

World’s leading handset player Nokia has been ranked No.1 in The Economic Times-Brand Equity’s annual ‘Most Trusted Brands’ survey for 2010 in India, marking Nokia’s recognition as India’s most trusted brand for three consecutive years. Nokia has appeared in the survey since 2005, and has held the first position in 2008, 2009 and now, 2010.

Nokia’s leadership rating over the years in this survey is also an indicator of the dramatic impact mobility has on India’s consumers over the years. India has been among the fastest growing telecom markets in the world with an estimated current mobile subscriber base in excess of 670 million subscribers.

“Nokia has always been a consumer-centric company and a consumer award for ‘trust’ is the pinnacle of all awards. This award is a testament to our team’s deep focus and determined efforts to better understand the needs of the evolving Indian consumer and connect with them. Our initiatives for India – ranging from ‘made in India, made for India’ handsets, services such as Nokia Life Tools and extensive retail and care networks – are a proof of the fact that we are continuously striving to make a positive impact on the lives of our consumers,” said D. Shivakumar, Managing Director, Nokia India Pvt. Ltd.

The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile phone call was made on a Nokia phone using Nokia network on July 31, 1995.

Brand Equity’s ‘Most Trusted Brands’ survey judges 300 brands from consumer products and services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.

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29 Comments on "Nokia Adjudged India’s Most Trusted Brand for Third Year in Row"


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G mustafa taj
May 5, 2011 9:44 am 9:44 AM

I think I managed to install it ^^

September 3, 2010 9:08 pm 9:08 PM

Madhumita Sen :
Whats the process of getting this extended warranty ?

Just go to your nearest Nokia Care (with buying receipt) & ask for extended warranty service. The price amt depend on your Mobile handset (low-end or high-end).
Example- Nokia 2323 extended warranty amt Rs.140 for 1 year.
In case of Nokia 5800 you pay Rs.512 for 2 years.
I have ask them it’s a limited period offer you can avail this as soon as possible.
The extended warranty period starts just after handset original warranty period end.

September 3, 2010 3:58 pm 3:58 PM

@Madhumita Sen
In that case it has nothing to do with Nokia in particular. I’m sure the extended warranty can be had for any other brand.