With technology advancing and mobile broadband transitioning to HSPA and LTE standards, we have been witnessing a lot of over the top (OTT) players introducing apps which provide rich content to the consumers. Topping the charts in the OTT segment are music and video streaming apps. There is a growing demand for watching live Tv on mobile devices on the go and there are apps launched by DTH operators as well as third party apps which can be subscribed to either independently or in combination with a mobile operator.
nexG Tv is perhaps the most famous app when it comes to mobile Tv segment with 27 million downloads across Android, iOS, Windows and Tizen smartphones. The app allows streaming of 130+ live Tv channels on mobiles and tablets using Edge/HSPA/LTE/Wi-Fi internet connectivity. In India it has partnered with telecom operators Airtel, Vodafone, Idea, Reliance, Aircel, BSNL, MTNL and MTS for providing mobile Tv service.
nexG Tv has launched long duration packs with denomination Rs.349 for 3 months validity, Rs.699 for 6 months and Rs.1199 for 12 month validity. Aside from helping revitalize consumer engagement, these newly-launched subscription packs will enable nexGTv to target current and upcoming consumer touch points across both retail and e-tail markets as well as undertake alliance partnerships with leading industry brands.
Speaking about the initiative, Mr. G. D. Singh, Director and CEO, Digivive Services said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product/ service subscriptions. At the same time, convenience remains paramount for every consumer. Our entertainment packs meet both these needs and will help in not only smoothing and extending the customer’s experience and lifecycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships”.
Mr. G.D. Singh further added, “As an OTT industry pioneer and market leader having served more than 20m customers, we are expected by our customers to keep innovating and stay ahead of the curve. The industry is rapidly transitioning into an FMCG- avatar and our extended duration packs complement this development, as consumers can now not only buy entertainment off the shelf but, can even gift it to one another. With mass 4G around the corner and 3G & smartphones becoming almost default modes of connectivity across key markets, Mobile TV & Video entertainment is permeating people’s lives like never before and we are on the cusp of massive growth in this area”.
Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.