Netflix Looking to Partner With Local Cable TV Operators and DTH Service Providers to Increase the Reach

Follow Us

Netflix officially entered India in 2016 and already has a number of Netflix Originals aimed at Indian audience. In an effort to expand its subscriber base, the online streaming service is looking to tie up with major cable TV operators and DTH service providers in the country.

Netflix Launched In India Price Rs. 500 Per Month




"We are actively engaged with cable operator partners in India to get Netflix included in set-top boxes that are already present in the homes of millions of people and ideally get the Netflix button on the remote controls later," said Nigel Baptiste, director-partner engagement at Netflix said.

With these tie-ups, Netflix hopes to offer a smart TV-like experience to consumers having regular televisions. The integration will enable easy navigation between cable television programming and online video content. According to Netflix, connected TVs are the primary source of Netflix viewing in India with 34 percent of viewing hours is via Smart TVs.

This is not the first time the entertainment company has collaborated with TV services. Back in March, Netflix announced a partnership with Bharti Airtel and Videocon to integrate the Netflix app with their direct-to-home set-top boxes. VideoconD2H has already has rolled out new set-top boxes that come with dedicated Netflix button in its remote control units.

The plan to relay content via cable TV is also not limited to India. Netflix is also engaging with cable operators in other Asian countries including Malaysia and Singapore.

"A large part of the next 100 million Netflix subscribers will come from Asia Pacific region, of which a significant number of subscribers will come from India" Baptiste added.

Netflix counts India among its top priority markets, and as such is ramping up its presence in the country. The US-based company recently opened up their first office in Mumbai, with more than 10 employees working on various functions such as digital payments, content and production, marketing and business development.

Netflix also hopes to bring in more regional content in India. However, for now, the company is solely focused on media engineering and device engagement among prospective clients.

Reported By

Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Recent Comments

Rohit Kumar :

Good Question. Was in dhanbad and jharkhand mein electricity ka haal apko pata hi hoga if I am in the…

Vodafone Idea Expands 5G Services to Cricket Stadiums Across 11…

T A :

They need to reduce prices, they simply can't charge more than jio and equal to airtel. Also 12am -12pm unlimited…

Bharti Airtel, Jio to See Revenue Growth in Q4FY25; Vodafone…

T A :

Yes these speeds are good for day to day work. Jio 4G is choked at my location, never cross 40…

Vodafone Idea Expands 5G Services to Cricket Stadiums Across 11…

aktt :

Thanks Faraz for the response. But I want to know the technical reason behind this. When I am able to…

BSNL's Net Profit, Subscriber Gain Highlighted by Telecom Minister

Faraz :

+1Afterall there's a reason why Jio was not billed in the first place.

BSNL Refutes Rs 1,757-Crore Loss Claim Over Reliance Jio Billing…

Load More
Subscribe
Notify of
guest
5 Comments
newest
oldest most voted
Inline Feedbacks
View all comments