Reliance Jio has a plethora of apps offering various services including Live TV, Movies and TV trailers, music, news, and magazines, etc. And according to a new report from UBS Evidence Lab, roughly 56-61 percent of Jio users are using these Jio apps on a daily basis.
The Mukesh Ambani-led Jio has a total of 17 apps with some of them launched most recently. While some apps such as Jio4GVoice, MyJio, JioTV, JioCinem, JioMusic were launched long back, some apps such as JioSwitch, JioHealthHub were introduced in recent times.
“While the immediate focus remains on network and price as a customer acquisition/retention tool, all operators are now trying to launch more and more apps around TV, music, payments, etc. to increase customer stickiness. Jio, in particular, has launched a suite of apps which are currently being offered for free” says the report.
According to the data released by them, MyJio and Jio4GVoice apps are the most commonly used apps, whereas apps related to news, magazines, and security are the least used ones. As far as live TV app is concerned, JioTV is used by 38 percent of the users, while 30 percent of subscribers use JioMusic on a regular basis.
The MyJio app is being used by 56 percent people, out of the people that were interviewed (1504) and that’s a pretty decent number. Also, MyJio app is an essential application for every Reliance Jio subscribers as it displays information about your Jio account, including the data used, data left, etc.
The second app in the list is Jio4GVoice, which allows you to use the Reliance Jio 4G SIM card for voice calls on a non VoLTE phone. A total of 45 percent of users are using the Jio4GVoice app.
Surprisingly, the JioCinema app is being used by just 26 percent subscribers, which is a letdown, whereas JioNet and JioChat share 34 percent and 28 percent of the subscribers respectively.
Unlike any other telecom operator, Jio is offering all the services for free, which is the best part, and they provide decent content as well. For example, JioTV is providing an excess of 400 channels, while with the JioMusic it is offering more than 3 million songs.