MTS Partners With Reebok, Launches Speed Ka Double Dose Initiative

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MTS, the CDMA mobile and EVDO data services brand of Sistema Shyam TeleServices Limited (SSTL) today announced its association with Reebok to offer a FREE pair of specially designed sport shoes on purchase of MBlaze.

Additionally customer will also get data usage advantage of 1500 MB, all for just Rs 2999. The initiative is being rolled out in all 84 towns under the MBlaze network across India .

With festive season round the corner, Speed Ka Double Dose has been specially designed to provide huge savings to the customers. On purchase of MBlaze, customer to get a pair of Reebok shoes worth Rs3499 and data usage of 1500 MB worth Rs 1188. Instead of paying Rs 6986 new MBlaze customer would be required to pay just Rs2999. The entire proposition thus provides a saving of more than 50%.

Sameera Reddy, Bollywood actor and Yuvraj Singh, renowned cricketer added a glamorous twist to the launch event of Speed Ka Double Dose.

Availing the Speed Ka Double Dose advantage-:

A customer just needs to pay Rs2999 and buy the MBlaze service through any MTS branded retail outlet. The customer would be given a scratch card with a unique code.The customer then needs to log on to and key in the code along with personal details including his/her shoe size. After the successful submission and validation, Reebok will courier the free pair of shoes to the customer within 10 working days.

(L-R) Yuvraj Singh, Leonid Musatov, CMO, Sistema Shyam TeleSerives, Sameera Reddy & Sajid Shamim, Direcor Sales and MAketing , Reebok India

According to Leonid Musatov, Chief Marketing Officer, SSTL, “MTS and Reebok are two like-minded entities sharing the same passion i.e. Speed. After arming our customer with lightening fast 3G speed with our flagship product MBlaze, MTS has now teamed up with Reebok this festive season to provide an ultra high-speed experience through the Speed Ka Double Dose initiative. I am confident that customer will find this proposition extremely unique and alluring.”

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