CDMA Mobile and Data service provider MTS today said that it has partnered with India Unite to End Polio Now (IUEPN) campaign supported by UNICEF, for Polio Eradication Awareness campaign using innovative Out of Home media to spread the message.
The campaign on the mass transport buses was also started on HOHO bus in Delhi (capital’s first ‘Hop-on, Hop-off’ bus service) , Mumbai and Kolkata.
Specially branded bus with Polio eradication messages like ‘Polio ka koi ilaaj nahi, 2 boond har bar hai bachav sahi’, ‘Pehle 5 saal, mere bachhon ko 2 boond har bar’ will be seen on public transport buses.
As communication partners for the program, MTS will also be sending SMSs to all its subscribers and customers creating awareness for Polio eradication and notifying them about Polio Rounds on June 26th 2011. The SMS would read: June 26 ko apne bachche ka jeevan polio se surakshit banaaye. Har baar Polio ki khuraq pilaaye.
The campaign will utilize space on public transport buses, for spreading awareness messages on Polio eradication. The specially branded HOHO buses with messaging on Polio awareness was flagged off from Qutub Minar, New Delhi.