The initiative is aimed to provide a range of telecom services to women customers right at their doorstep by reaching out through an air-conditioned bus in 30 towns across West Bengal circle.
To establish a stronger connect, the initiative will be led by female staff right from steering of the bus to demonstrating the range of mobile handsets, along with providing information about mobile plans, attractive freebies and discounts offered by MTS.
Adding to the excitement, MTS Saheli will also advise female customers about health and wellness tips by providing access to female physicians and beauty experts. As part of the innovative engagement channel, all female customers coming to the MTS Saheli Bus will also get attractive freebies and discounts on every new mobile connection and recharge done by them.
To make this initiative more effective, MTS Saheli will be traveling through 30 towns across West Bengal in 45 days interacting with female customers. Based on the learnings company plans to roll out the initiative nationally.
According to Keshhav Tiwary, Chief Operating Officer, Kolkata & West Bengal circle, MTS India said, “MTS Saheli, as the name suggests, aims to be a dear friend and companion to our women customers, be it professionals or homemakers alike and make them feel special and privileged. Women customers form a substantial chunk of our total subscriber base. MTS Saheli initiative is our endeavour to reach out to female customers who are keen on joining the MTS family.”