MTS Introduces ‘MTS on Wheels’

By July 13th, 2010 AT 4:29 PM

MTS India, the CDMA mobile telephony services brand of Sistema Shyam Teleservices Limited (SSTL) today flagged off ‘MTS on Wheels’- a unique initiative first time in West Bengal aimed at taking CDMA telephony services to the door of customer.

This is a month long activity started today from Kolkata and will complete its journey at Burdwan by August 2010. During the period, the bus will travel through various cities and towns of West and North Bengal and will address all customer needs related to voice and data services.

‘MTS on wheels’ is an air conditioned bus comprising of all the facilities available to customers at MTS branded retail outlets across the country. There are different zones viz. Instant activation zone, Instant recharge zone, Display zone, VAS zone, Data product zone, Customer Service zone and Play & Win zone to ensure seamlessly address customer requirements. The facilities provided by the instant activation zone will range from instant activation of SIMs, instant clicking of passport size photographs and photocopy of POI/POA.

Mr.Keshav Tiwary, COO, West Bengal, Sistema Shyam TeleServices innagurating MTS on Wheels

Speaking on the occasion, Mr.Keshhav Tiwary, COO, Kolkata & West Bengal, Sistema Shyam TeleServices Ltd said, “This unique initiative was conceived to ensure MTS reached out to more and more people in the state of West Bengal and providing them with high quality services offered by MTS. Our aim is to make the customer experience high speed voice and data service without making any extra effort. I am confident that this will be another step to bring us closer to our existing customers and expand our family”.

Various discounts and gifts are also up for grab for customers availing MTS connections from this zone. Customers can avail instant recharge facilities from the recharge zone and take demos from the VAS zone.

In the data product and display zone, customers can experience the quality of data services through free browsing and will be given discounts on purchase of data products. While the customer service zone will cater to address areas like customer voice capturing, issue resolution and handset servicing, the play & win zone will have provisions for magic shows and games for children.

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samir ghoshAnked ParalkarrajAvishek GhoshJeetendra Kumar Recent comment authors
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samir ghosh
samir ghosh

What so unique about this initiative? Using vehicle to sell& propagate new products in urban and rural markets is there for donkeys years now. HLL and other FMCG companies are using this medium for more than a decade now.

Mr Tiwary, is this a unique initiative?????????????????

Anked Paralkar
Anked Paralkar

When will MTS launch this initiative in Maharashtra?
It should reach out to rural areas(which are not yet covered by telecom operators)
MTS services should be different compared to others -addressing customer issues effectively, providing wide network coverage(good network quality),VAS services.
Keeping customer happy & satisfied….

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