Social media becomes mainstream for a time, each and every brand use the power of social media to reach the target audience. Sistema Shyam Teleservices which offers CDMA based voice and data services in the country under MTS brand has roped in Brandmovers India as the company’s social media agency.
The appointment of Brandmovers was a result of multi-stage pitch process where 19 best social media agencies went head to head to get the account of MTS India. Brandmovers has been tasked with the mandate to power MTS’ social media strategy and leverage the brand’s increasing association with specific entertainment spaces to build a stronger branded content play. The social media pitch was the first step of the comprehensive digital revamp being undertaken at MTS as part of the new digital strategy being rolled out by the company.
Brandmovers India is on a roll, recently it was appointed to promote Lipton Ice Tea and Lenskart (leading ecommerce site) on social media platform.
Commenting on the development and new association with Brandmovers India, Leonid Musatov, Chief Marketing & Sales Officer – MTS India, said, “We wanted a fresh focus and renewed energy from our social media team to be able to mutually create content that engages our audience. We were looking for an interactive agency with an innate understanding of the social space and its underlying principles that could help us build the right platforms, programs and digital content. In Brandmovers, we see a shared passion for the digital space, emphasis on innovation, and desire to create clutter breaking content.“