MTS India the Mobile services brand of Sistema Shyam Tele Services Limited (SSTL) rope in UTIBA the global supplier of mobile financial transaction platforms, to offer electronic top-up option on prepaid recharge and range of m-Commerce vale added services to its CDMA Mobile subscribers across India.
The e-top up system enables mobile service subscribers to recharge prepaid account balance of any amount at any time of the day thereby addressing issues arising out of Print vouchers of fixed denominations as well as stock out situations.
Mr. Vsevolod Rozanov, CEO MTS India, said “We are happy to partner with Utiba and we want to create a strong customer proposition for our services based on cutting edge technology and business processes. India has a large Pre-paid base and an Electronic top-up platform will play a significant role”.
Justin Ho, CEO, UTIBA says “We are very happy to be part of MTS as it provides us with an opportunity to work with global giants in the Telecom industry. With our fifth installation in India we have proved the resilience and flexibility of our platform and its ability to adapt to the unique market dynamics of the Indian subcontinent.
MTS India CDMA Mobile services was launched in India in March 2009 and in less than a year the company has notched up an impressive subscriber base of more than 3 million. MTS now has operations in eleven circles which include Tamil Nadu including Chennai, Kerala, Rajasthan, Kolkata, West Bengal, Bihar-Jharkhand, Delhi, Karnataka, Haryana, Mumbai and Maharashtra-Goa.