MTS today announced its entry into home WiFi segment with the launch of Homespot Instant WiFi solution. This launch marks a strategic shift in focus for MTS from being primarily a dongle driven data company to a WiFi solutions provider. The specially designed Homespot Instant WiFi solution comes with an MBlaze Ultra dongle which works with a simple plug and play mechanism and can provide high speed broadband access to 5 users simultaneously including Smartphone customers. With an exciting entry price and a range of monthly tariff plans to choose from – the Company is pegging Homespot Instant WiFi solution as the Common Man’s WiFi.
While Internet usage in the country is booming, only 3 per cent of the country’s population has access to internet at home, according to the survey done by Gallup in 2011. This presents a huge opportunity for telecom operators to target the untapped home segment; especially in the tier 2 and tier 3 cities, where smartphones are gaining popularity. MTS India is all set to target this market opportunity with the launch of Homespot Instant Wi-Fi.
According to Leonid Musatov, Chief Marketing & Brand Officer – MTS India, “MTS is traditionally known as a data dongle provider in the Indian market. The plan is to now shift focus and be recognised as a world-class Wi-Fi solutions provider. With the Homespot Instant Wi-Fi solution, we have a fantastic product to address the internet needs of multiple users including Smartphone customers at home with a single, easy to use device”. Leonid further added, “The launch of Homespot Instant WiFi solution is being supported by integrated communication campaign featuring a TVC that will see the return of MTS Internet Baby in an all new avatar. The launch of this campaign will coincide with the upcoming cricket world cup”
|Device Price – Rs. 1299 with 10 GB bundled data usage.||Device Price – Rs. 999|
|Rs 248||1GB||1 month||Rs 550||10GB (Unlimited)||1 month|
|Rs 399||3GB||1 month||Rs 700||14GB (Unlimited)||1 month|
|Rs 499*||5GB||1 month (Free Viber & WhatsApp)||Rs 999||40GB (Unlimited)||1 month|
|Rs 699||7GB (Unlimited)||1 month|
|Rs 999||20 GB (Unlimited)||1 month|
The data plans for Homespot Instant Wi-Fi solution have been custom designed for the intended target group. The plan priced at Rs. 499/- for 5GB of prepaid data comes with a unique offer of FREE WhatsApp and Viber; the two most used mobile applications. This plan implies that customers can save up to 50% of their monthly internet bills if a family of 4 members consumes 1 GB each on multiple devices including Smartphones. The customers can choose from a range of other unlimited prepaid and postpaid plans depending on their usage.
Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.