MTS India Launches ‘Homespot’ Instant Wi-Fi Solution – Introduces Common Man’s WiFi

Follow Us

MTS today announced its entry into home WiFi segment with the launch of Homespot Instant WiFi solution. This launch marks a strategic shift in focus for MTS from being primarily a dongle driven data company to a WiFi solutions provider. The specially designed Homespot Instant WiFi solution comes with an MBlaze Ultra dongle which works with a simple plug and play mechanism and can provide high speed broadband access to 5 users simultaneously including Smartphone customers. With an exciting entry price and a range of monthly tariff plans to choose from – the Company is pegging Homespot Instant WiFi solution as the Common Man’s WiFi.

MTS-India-3G-Plus-Free-wifi




 

While Internet usage in the country is booming, only 3 per cent of the country’s population has access to internet at home, according to the survey done by Gallup in 2011. This presents a huge opportunity for telecom operators to target the untapped home segment; especially in the tier 2 and tier 3 cities, where smartphones are gaining popularity. MTS India is all set to target this market opportunity with the launch of Homespot Instant Wi-Fi.

According to Leonid Musatov, Chief Marketing & Brand Officer – MTS India, “MTS is traditionally known as a data dongle provider in the Indian market. The plan is to now shift focus and be recognised as a world-class Wi-Fi solutions provider. With the Homespot Instant Wi-Fi solution, we have a fantastic product to address the internet needs of multiple users including Smartphone customers at home with a single, easy to use device”. Leonid further added, “The launch of Homespot Instant WiFi solution is being supported by integrated communication campaign featuring a TVC that will see the return of MTS Internet Baby in an all new avatar. The launch of this campaign will coincide with the upcoming cricket world cup”

PrepaidPostpaid
Device Price – Rs. 1299 with 10 GB bundled data usage.Device Price – Rs. 999
MRP UsageValidityMRP UsageValidity
Rs 2481GB1 monthRs 55010GB (Unlimited)1 month
Rs 3993GB1 monthRs 70014GB (Unlimited)1 month
Rs 499*5GB1 month (Free Viber & WhatsApp)Rs 99940GB (Unlimited)1 month
Rs 6997GB (Unlimited)1 month
Rs 99920 GB (Unlimited)1 month

The data plans for Homespot Instant Wi-Fi solution have been custom designed for the intended target group. The plan priced at Rs. 499/- for 5GB of prepaid data comes with a unique offer of FREE WhatsApp and Viber; the two most used mobile applications. This plan implies that customers can save up to 50% of their monthly internet bills if a family of 4 members consumes 1 GB each on multiple devices including Smartphones. The customers can choose from a range of other unlimited prepaid and postpaid plans depending on their usage.

Reported By

Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Recent Comments

Faraz :

Does Bharti Hexacom provide Airtel 5G services in N.E and Rajasthan Or Both are offering 5G seperately ? Who bought…

Bharti Hexacom IPO Set for April 3, TCIL to Sell…

Faraz :

Nice.. & BSNL 60 Mbps is even perfect plan for many if there are more than 5 devices connected. Many…

BSNL 60 Mbps Plan is Likely One of the Best…

Faraz :

Budget phones have degraded more than any other budget phones since pandemic. They are still selling some craps like Helio…

POCO C61 to Launch on March 26, 2024

shivraj roy :

i feel Vi has improved than what it was in 2022 i usually get around 8-10mbps in very heavily dense…

5G Users Consuming 3.6 Times More Data than 4G Users…

biswadeepmondal :

JioAir Fiber is working very well in KPA & HLR. Sadly they don't have any data only plan.

REP: Airtel Expands Network Footprint in Bankura District of West…

Load More
Subscribe
Notify of
25 Comments
newest
oldest most voted
Inline Feedbacks
View all comments