Mobile Data services to become Cashcows for Indian Telecos

Indian Telecos are still crying over the revenue loss they are incurring due to the steep decline in SMS users. The uproar over the move to levy extra charges on the Instant Messaging services didn’t go well as TRAI trampled the suggestion and said that it would be detrimental to the growth of the Mobile Data services.

The Indian Online scenario is bustling with several applications and products that need an Online Ecosystem to breathe. The total number of Internet users in India stand at a staggering 155 million. The trends help us predict that in the upcoming three years the Mobile Internet subscriber base will double to nearly 480 million.

The research* also says that the number of people transacting online will triple unlocking a whole new level of revenue potentiality to the Telecos. The Indian Telecom sector is gearing up to reach an expected $35 billion in revenues and considering the fact that the Mobile Data revenues are growing at a whopping 70% per year accounting for a major chunk of the revenue.

Google India’s VP and Managing Director of sales and operations said “Indian Telecos have the opportunity to significantly expand the pie by catering to unmet demand, in online music, video and online recharges. As per our Market research 73% of Mobile data consumers would be willing to spend more time online if more entertainment content were available in an engaging format. Similarly 70% of Internet users have not yet tried online recharges but are willing to try because of the inconvenience they face with traditional channels”.

The Mobile Data ecosystem is going to bloom and it won’t be a surprise it starts earning a greater chunk of revenues to the Telecos than the traditional Voice services. It will be interesting to see how the Telecos will encash from this opportunity and how well the customers will be benefitted.

*Refers to an offline research conducted by Nielsen in India on behalf of Google: 3452 respondents surveyed by across 14 cities in India including Metros Delhi, Mumbai, Kolkata, Ahmedabad, Bangalore, Chennai, Tier 1 cities Chandigarh, Patna, Indore, Kochi and Tier 2 cities Jalandhar, Mysore, Bhavnagar, Bhubaneswar:

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3 Comments on "Mobile Data services to become Cashcows for Indian Telecos"

 

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jonty
August 26, 2014 2:40 pm 2:40 PM
telcos are pricing mobile data like premium….on one hand they are increasing prices and on the other hand they are decreasing 2g speeds and pushing consumers to use 3g…3g speeds are nowhere they should be…the politics they play is that when the user experiences bad 2g speeds he/she transfers to 3g plans and hence experience drastic changes in speeds..although the speed they experience in 3g is a fraction of actual 3g…and hence are in a state of happiness. in my opinion the best way to access internet is broadband connection…it is cheap and reliable the problem with broadband is access… Read more »
Manu Arora
August 26, 2014 10:31 am 10:31 AM

I use Airtel 3G 1GB pack @Rs.255… Although it’s lil’ costly but coverage is superb. Very clear viber and Skype calls without disconnecting even on the go. Speed usually i get is above 3Mb /s… And during roaming it switches to Idea/Vodafone through ICRA… Get decent speed and coverage without extra cost.

Darshan
August 26, 2014 9:26 am 9:26 AM
Nothing new The AVoId group should not cry over this Every 3 months they manage to hike data tariffs by 15-20% bdw data offers for me in vodafone is superb at *121# is 1gb 3G @147rs 1month & Idea195rs 1gb 3g 1 mnth Most pathentic 3g network in Pune is tata docomo and bsnl Tata docomo even after full coverage in 3G gets connected to iternet but takes 2 min to open google but in TD the pack is 498rs 2months 2gb 3g +498rs tt BSNL in pune there is a lot of congestion in network every 5-10min net gets… Read more »
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