Vietnamese handset brand, Mobiistar will be launching its first smartphone in India later this month. Before the official launch, e-commerce portal Flipkart today announced a long-term strategic partnership with Mobiistar, and the smartphone brand says the collaboration with Flipkart will give the shopping insights of millions of shoppers. Mobiistar also confirmed to introduce smartphones that are designed specifically to address Indian market needs at affordable prices. And to kickstart the partnership, Flipkart is introducing the first-in-line ‘Selfie Star series’ from Mobiistar, which is said to offer a great selfie camera and performance.
The upcoming Selfie Star smartphone from Mobiistar will offer dual selfie cameras, long-lasting battery and Qualcomm Snapdragon processor. The Selfie Star series will be launched in India on May 23, 2018. The presence of the Snapdragon processor will give the upcoming smartphone an edge when compared to other MediaTek chipset powered selfie-centric devices available in the market.
Commenting on the partnership, Ayyappan Rajagopal, Senior Director - Mobiles at Flipkart, said “Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations backed by a deep sense of understanding and solving for gaps in the market. Our partnership with Mobiistar is another step to transform the market through India-centric innovations at a compelling price.”
Mobiistar is one of the largest smartphone brands in Vietnam and is now looking to make a mark in the Indian market through e-commerce portal Flipkart. Mobiistar has tied up with V-Sun Technologies to locally assemble handsets for the Indian market.
The partnership with Flipkart is one of the major steps in a series of other strategic efforts by Mobiistar to deepen its commitment to the Indian market and consumers to further fuel the company’s growth and strengthen its position in the market read a press statement from Flipkart.