Micromax is looking ways to find lost momentum in the Indian market. The homegrown company has been launching new smartphones since the start of 2017, and today, the brand has posted an image of their upcoming smartphone with a bezel-less display. Recently, it was reported that Micromax would launch a bezel-less display powered mid-range smartphone by the end of this month.
Today, Micromax has sent out a media invite, which reads “Let’s put a number to Infinity. 22.09.2017. Block your date.” The brand may unveil a new smartphone lineup, dubbed Canvas Infinity. The highlight of the smartphone will be the 18:9 display up front. Till date, there are only three smartphones launched in India with 18:9 display and the LG Q6 is the only mid-range smartphone to sport the unusual display.
It is also expected that Micromax’s new Canvas Infinity series will take on the Xiaomi’s Redmi lineup, and will stand out from the rivals with the unusual display. Also, the smartphone is expected to feature high-end hardware in the form of Snapdragon 835 SoC, 6GB of RAM, dual camera setup. However, another report cited that the smartphone will feature mid-range Snapdragon 600 series chipset, whose details are unknown at the moment.
Micromax has launched its first dual camera and premium smartphone, the Micromax Dual 5 in India earlier this year. However, the smartphone failed miserably due to the steep price of Rs. 24,999. And it Micromax goes with powerful hardware and premium price tag for the Infinity series, it would turn out as another mishit for the brand.
This year, Micromax launched new smartphones in both the mid-range and entry-level category, and all those smartphones are betting against the Xiaomi’s Redmi range of products. For example, the Yu Yunique competes with the Xiaomi Redmi 4A, while the Yu Yureka Black competes with the Xiaomi Redmi 4. Micromax’s own Canvas range of products was launched as well such as the Micromax Canvas 2 with one-year Airtel offer and unbreakable screen.
Details about the Micromax 18:9 display smartphone are unknown at the moment, but they will surely surface before the launch event.