Micromax Set To Cross The Palk Strait Readies Entry In Sri Lanka

By May 31st, 2010 AT 6:47 PM

Micromax Set To Cross The Palk Strait Readies Entry In Sri LankaMicromax, one of the leading Indian mobile handset company announced its entry into Sri Lanka.

To begin with Micromax will launch 7 models of handsets and 3G USB Data Cards ranging from less than 3,000 and upto 25,000 Sri Lankan Rupees.

To ensure brand awareness and visibility the company has already acquired the sponsorships of key properties in entertainment and cricket rolling from IIFA 2010, The Asia Cup and The Tri Series.

This is the 2nd international foray of the Indian company. Micromax’s 1st step in the international market was in Nepal. After Sri Lanka the company plans to launch its business in Bangladesh within a span of a month and finally taking Middle East market and Brazil route.

Mr. Vikas Jain, Micromax announcing the foray in Srilanka along with Jacqueline Fernandez,Miss Sri Lanka and Srilankan Telecom Minister
Mr. Vikas Jain, Micromax announcing the foray in Srilanka along with Jacqueline Fernandez,Miss Sri Lanka and Srilankan Telecom Minister

“Micromax looks at Sri Lanka as a very important business territory and we are extremely delighted to be commercially available in Sri Lanka. This launch gives us a chance to take the success of Micromax from India to entire SAARC nations. Our key focus has always been technology innovation and value adds for our customers, we are confident to repeat the success story in this paradise island by becoming the preferred mobile phone brand in the territory. Srilankan Market has immense potential for the growth of mobile phone industry and there is a huge untapped telecom consumer segment waiting for our range of innovative mobile phone models.”, commented Vikas Jain, Business Director Micromax Informatics Limited.

Read more on:

A Happy Geek and a Network Research Engineer with a really cool day job…

12
Leave a Reply

avatar
12 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
9 Comment authors
Hareendra PremarathneRakeshPraneet RaiDeepakMaNoJ Recent comment authors
newest oldest most voted
Hareendra Premarathne
Hareendra Premarathne

Plase give me micromax mobile phone price in srilanka
Thank you
Hareendra

Hareendra Premarathne
Hareendra Premarathne

Plase give me micromax mobile phone price in srim lanka
Thank you
Hareendra

Recent Posts

Nokia 9 PureView Spotted on Geekbench With Snapdragon 845 SoC and 6GB of RAM

HMD Global is all set to begin its 2019 journey. The company is all set to launch its first smartphone...

Airtel Achieves Average 4G Download Speed of 8.6 Mbps, Beats Jio by a Considerable Margin: Tutela

India State of Mobile Networks is an analysis by Tutela about the latest upgrades, coverage, network quality and other parameters...

Huawei Ready to Begin 5G Trials in India With Government’s Approval

Amid reports suggesting that Huawei may not get the government’s approval for 5G trials in India, Huawei India CEO Jay...