To begin with Micromax will launch 7 models of handsets and 3G USB Data Cards ranging from less than 3,000 and upto 25,000 Sri Lankan Rupees.
To ensure brand awareness and visibility the company has already acquired the sponsorships of key properties in entertainment and cricket rolling from IIFA 2010, The Asia Cup and The Tri Series.
This is the 2nd international foray of the Indian company. Micromax’s 1st step in the international market was in Nepal. After Sri Lanka the company plans to launch its business in Bangladesh within a span of a month and finally taking Middle East market and Brazil route.
“Micromax looks at Sri Lanka as a very important business territory and we are extremely delighted to be commercially available in Sri Lanka. This launch gives us a chance to take the success of Micromax from India to entire SAARC nations. Our key focus has always been technology innovation and value adds for our customers, we are confident to repeat the success story in this paradise island by becoming the preferred mobile phone brand in the territory. Srilankan Market has immense potential for the growth of mobile phone industry and there is a huge untapped telecom consumer segment waiting for our range of innovative mobile phone models.”, commented Vikas Jain, Business Director Micromax Informatics Limited.