LG announces four mid-range smartphones Magna, Spirit, Leon and Joy ahead of MWC

Reported by Zara Ali February 23rd, 2015 at 06:18 pm

LG is planning to play big at this year’s Mobile World Congress (MWC). The company is all set to unveil a fresh line of mid-range smartphones with exceptional design elements and features that are generally reserved for flagships models.

The new line of smartphones includes four smartphones, Magna, Spirit, Leon and Joy. These devices are built on LG’s design language in order to bring out an optimized performance along with effortless user experience to a wider consumer segment. These smartphones run Android 5.0 Lollipop and will be available in LTE and 3G variants based on the market behavior. The LG Magna and LG Spirit feature curved design and display that are classified by 3000mm radius curve for a sleek and trendy profile.

All the four devices except the entry-level LG Joy have G3-like rear buttons as power and volume controls and a 5-megapixel front-facing camera for better selfies. The LG Magna comes with a 5-inch in-cell display, and is powered by a quad-core chipset. It sports an 8-megapixel rear camera and 5-megapixel front camera that is designed for high-quality selfies. The phone is backed by a 2,540 mAh removable battery.

The LG Spirit features a 4.7-inch display and an 8-megapixel rear camera. The phone is equipped with In-cell touch technology, which makes the phone outlook slimmer by minimizing the bezels and bringing images closer to the screen. The in-cell touch display provides enhanced touch sensitivity, faster recognition, better outdoor display and sharper images. The LG Leon sports a 4.5-inch FWVGA display in a premium body. It has the smallest 4-inch display in the 4 smartphones, but the small size makes it easier to carry and keep in pocket.

LG is employing its popular UX features, which were originally designed for its premium flagship smartphones in this latest mid-range lineup. The features like Gesture Shot enables great selfies with a simple hand gesture activated in three-second countdown. The company has also increased the distance to 1.5 metres from where the camera can recognize gestures in order to accommodate selfie sticks. It also supports Glance View, which was first used on the G Flex2 that enables users to quickly access information such as time, recent messages or missed calls by simply swiping fingers downwards on the screen, even when the display is not on.

Juno Cho, president and CEO of LG Electronics Mobile Communications Company, said, ”LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices. For millions of consumers around the world, the deciding factor on which smartphone to buy isn't how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.” He said.

LG’s latest mid-range lineup will be rolled out globally this week in selected markets. Visitors to the MWC 2015 will be able to experience these devices hands-on along with other latest products at LG’s booth at MWC in Hall 3 of Fira Gran Via. Below are the tentative specifications for all the four upcoming devices.

LG Joy specifications