Retailers Rate Lava as the Most Trustworthy Brand Followed by Samsung: CMR

CMR (CyberMedia Research) today released its research survey findings from the CMR Retail Sentiment Index 2018. In this survey, the research firm captured the perspectives of traditional multi-brand smartphone retailers through a nationwide retailer survey across ten major Indian cities, including Delhi, Mumbai, Bengaluru, Chennai, Kolkata, and Guwahati, among others. While the online market is significantly growing with every passing year, the importance of offline market should not be taken off because there is still a huge chunk of people looking to experience a smartphone before they purchase it. And notably many online-only brands opting to build their offline presence for further growth in the country.


And when it comes to offline market, the key differentiation point for a smartphone brand is the level of engagement and trust that it empowers its channel partners with. As per the CMR Survey findings, the three key parameters of most importance for channel partners, includes sell-out schemes, timely payout, and transparency in dealings.

The report added that Lava has been ranked first by retailers on trustworthiness as well as timely payouts, while stands on Samsung. Satya Mohanty, Head- User Research Practice at CMR added, “Despite the stiff competition from Chinese mobile handset brands, Lava has held its ground in offline retail channels, scoring exceptionally well, alongside Samsung. Our survey findings affirm that Lava has been ranked first by retailers on trustworthiness as well as timely payouts.”

“Brands such as Samsung and Lava have consistently focused on Offline as a key priority for them, with a long-term strategy, centred around trust, timely payouts and transparency in dealings,” added Satya.

Next to Samsung, Chinese brand Vivo stands third on the list, which is an expected thing because Vivo and Oppo are currently the aggressive players in the offline market these days. There’s no mention of Xiaomi in the top three list, mostly because the company has just entered the offline market and has limited Mi Preferred partner stores.

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21 Comments on "Retailers Rate Lava as the Most Trustworthy Brand Followed by Samsung: CMR"


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April 27, 2018 1:22 pm 1:22 PM

samsung loosing their ground in india
now giving good margin to supplier for regain their market share
but it is tough

April 26, 2018 8:02 pm 8:02 PM

I think Oppo and Vivo have reduced commission

Kaushik IMA
April 26, 2018 10:07 pm 10:07 PM

Yes they have reduced commissions. Focusing on product quality nowadays.

Nikhil Mumbai-Pune
April 27, 2018 7:50 am 7:50 AM

Good to know that!!!!! Which is better in Oppo F7/Vivo V9, Overall?

Kaushik IMA
April 27, 2018 4:26 pm 4:26 PM

Oppo F7 hardware wise by a long shot. However, Vivo V9 has more stable, less annoying and less buggy software.

Nikhil Mumbai-Pune
April 28, 2018 4:17 pm 4:17 PM

Thank You!!!!!

April 26, 2018 8:55 pm 8:55 PM


April 26, 2018 5:28 pm 5:28 PM

But majority customers rate Samsung as the trustworthy brand.

April 27, 2018 11:05 am 11:05 AM

stop buying samsung- korean company, oppo-vivo-mi are china company.