Lava International is seemed to be on a launching spree – for last some weeks it is rolling out several Android smartphones under its IRIS series. The latest launch by Lava is IRIS 501 aimed to change your mobile experience with ‘bigvantage‘.

Running on Android 4.0.4 Ice Cream Sandwich IRIS 501 has 5″ WVGA screen with 800×480 resolution, 5 mega pixel auto focus rear camera and 0.3MP front camera. Under the hood it has 1GHz dual core processor (probably from MediaTek), official press release does not mention RAM or GPU, but we can guess at least 512MB RAM and Mali GPU is there.

IRIS 501 is slim and stylish too in 10.5 mm thickness, and yet to pack 2300mAh battery, 3G/EDGE/GPRS. Bluetooth v3, WiFi, 4GB internal storage, upto 32GB memory card support, FM Radio, GPS and Gravity Sensor/Proximity Sensor/Light Sensor.

Lava IRIS 501 is preloaded with some cool apps like – Saavn, Fusion, Hike, Asphalt and Shark Dash. Users can also download tons of apps from Google Play Store as well as Lava’s own app store. Lava has collaborated with Hungamato offer its users free music and video content and access to an exclusive customized WAP portal for additional content.

Commenting on the launch, Mr. SN Rai, Co – Founder & Director, Lava International Ltd said, “At LAVA, we believe in adaptability. The Indian mobile handset market is witnessing a rapid shift towards smartphones with the Indian consumer demanding ever more features at lower prices. As a domestic brand that understands audience better than its international competitors, LAVA’s IRIS 501 is designed considering this particular factor with the best-in-class features at unmatched prices.”

Tech Specs:
·         Processor: 1GHz Dual Core processor
·         OS: Android v4.0.4 Ice-cream Sandwich
·         Dimensions: 148.5*79*10.5mm
·         Display: WVGA (480*800)
·         Camera: 5MP (Rear) and  0.3MP (Front)
·         Connectivity: 3G/EDGE/GPRS/BT v3.0/Wi-Fi/GPS
·         Radio: FM Radio
·         Sensors: Gravity Sensor/Proximity Sensor/Light Sensor
·         Battery:  2300mAh
·         Pre-loaded applications: Music Organizer App;Saavn App; Hike App
Price: Rs. 9999/-