Report: Lava might be the second largest local smartphone brand in India

By November 9th, 2014 AT 5:33 PM

Lava Logo

According to a report from market research firm Cyber Exim, Lava has become the second largest local smartphone brand in India. As per the sales figures from Q3 2014, Micromax was the largest local smartphone brand in India by selling around 3,723,445 smartphone units, while Lava stands at the second place with sales of around 1,968,575 smartphone units. Karbonn, Intex, and Spice were also able to land into the list of top five local smartphone brands in India.

Volume data of Top 5 Indian players (in Mn)  July – September’14 – Cybex Exim Solutions Pvt Ltd
Company Feature Phones Smart Phones Total Volume % Volume Share
MICROMAX 5,058,002 3,723,445 8,781,447 31.2%
LAVA 5,307,184 1,968,575 7,275,759 25.8%
KARBONN 4,591,947 1,803,583 6,395,530 22.7%
INTEX 2,542,483 965,627 3,508,110 12.5%
SPICE 1,764,181 426,992 2,191,173 7.8%

 

Last month, Lava had announced that they would be investing about 500 crores to shift the manufacturing of smartphones and tablets in India under the ‘Make in India’ initiative. When it comes to the overall smartphone market share in India, Samsung is still at the top with around 35 percent market share, while Micromax and Microsoft are second and third largest smartphone vendors in India as per a report from GFK. Samsung, Apple, and Lenovo are the top three smartphone brands worldwide.

To understand the market dynamics, we track the import shipments of various players on a daily basis. Domestic players have shown remarkable growth over the last two quarters; majorly credited to the success of Indian brands like Micromax, Lava and Karbonn. With local vendors reducing the price gap between the entry level smartphones and feature phones, usage for mid-price phones is expected to increase at a high rate. At the same time, the recent launch of Android One devices is expected to drive more volumes in the price sensitive market with many other local players geared up to introduce their devices in the coming quarter.

– Mr. Amit Gupta, Cybex Exim

The Indian smartphone brands are facing huge competition from the Chinese brands. Brands like Xiaomi are selling smartphones, tablets, and other accessories like power banks and headphones at cut-throat prices, something which Indian brands aren’t able to provide as of now. That doesn’t mean that all Chinese brands are doing good. Oppo, Obi, and Oplus have failed to take off in the Indian smartphone market.

READ:  OnePlus Announces OxygenOS 9.0.7 Rollout for OnePlus 5 and OnePlus 5T

Some international smartphone vendors like Motorola and Asus are offering devices at a decent price but with much better design and software quality, something which Indian smartphones brands are not too good at. But, Micromax is said to be partnering with CyanogenMod to offer a modern, cleaner, and feature filled software along with a guarantee of faster software updates.

Source

Update [09 Nov 2014 6:30 PM]: According to this report, Lava surely looks promising but we will wait for numbers from more recognised and reliable research firms like IDC and CounterPoint Technology, who are expected to release their reports soon.

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

1
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Rama Recent comment authors
newest oldest most voted
Rama
Rama

*Telecom Talk should be serious about what they report. Yesterday’s article claiming Microsoft to be the third largest smartphone vendore made little sense and the author of that article is yet to reply to my comment. Research firms like GFK and Cyber Exim don’t make sense to me. GFK’s claim of Microsoft being third largest manufacturer means a growth rate of 200% for lumia in just a quarter which is not at all possible. According to Cyber Exim’s stats Lava has over taken Micromax in feature phone shipments.Last quarter Mixromax was the largest feature phone maker and I guess Lava… Read more »

Recent Posts

Bharti Airtel Forcing Prepaid Users to Make a Mandatory Recharge After 7 Days of Plan Expiry

Telecom operator Bharti Airtel has made some changes to minimum recharge policy and it’s now forcing its prepaid users to...

Vodafone Idea CEO Balesh Sharma Steps Down, Ravinder Takkar Announced as New CEO

In a new turn of events, Vodafone Idea CEO, Balesh Sharma has stepped down from his position, citing personal reasons....

Xiaomi Mi A3 Likely to Start at Rs 14,998 in India, Hints Amazon Listing

Xiaomi Mi A3 which is launching in India on August 21 will likely start retailing at a price of Rs...