KeyPoint Technologies has announced its partnership with Lava mobile to enhance Iris 402e user-experience with a complete localization solution for the Indian Market.
According to recent TRAI data, out of 860 million wireless subscriptions in India, only 15% of the users list English as their language of communication. Addressing this huge and fast growing demand for local content in India, KeyPoint Technologies has come up with a complete localization solution for the Indian market.
Commenting on the partnership, a Lava spokesperson said “We are confident that our partnership with Keypoint Technologies will benefit the entire mobile ecosystem and change the way users interact with their smartphones. The user can choose from 10 Indian languages and the entire phone UI, including all the applications, will be displayed in the chosen language. For the first time, native speakers of Indian languages no longer have to struggle with the English UI and can use a phone easily bridging the language barrier.”