Jio Haptik, an AI-driven customer engagement company, has partnered with du, a telecommunications operator in the United Arab Emirates (UAE), to expand its services in the region. According to the partnership, the companies will jointly go to market with Jio Haptik's sophisticated GenAI conversational suite for businesses in the UAE. The companies signed the agreement to formalise the partnership at GITEX Global 2024, the tech event held at the Dubai World Trade Center.
Also Read: E& International and Ericsson Sign MoU to Develop AI-Powered Autonomous Networks
Deployment of GenAI Conversational Suite
Under this collaboration, Jio Haptik and du will work together to enable enterprises to harness GenAI for enhanced conversations, improved efficiency, and sustainable growth, the official release said.
Jio Haptik will deploy its GenAI conversational suite (offerings) and WhatsApp tools on du's cloud platform, enhancing customer engagement and streamlining contact center operations. This will increase data privacy while ensuring low-latency connectivity and peak performance, the companies said on Tuesday.
Also Read: Du Deploys Indoor 5G-Advanced Solution with 3CA Technology
Catering to Tech-Savvy Population
Ahshad Jussawala, CEO of Jio Haptik, said: "We're incredibly excited to join forces with du to go-to-market with our pioneering GenAI solutions and more than a decade of AI expertise. The Middle East's tech-savvy population and favourable government policies create a fertile ground for innovation and advancement. Partnering with du allows us to impact diverse audiences with our innovative GenAI-powered technology that streamlines customer engagement and contact center operations, and elevates the overall experience for customers."
Jasim Al Awadi, Chief ICT Officer at du said: "Our partnership with Jio Haptik offers the best of both worlds for businesses in the UAE by making innovative GenAI technology accessible without any concerns about data privacy or regulatory complexities. Taking the solutions together with Haptik to du’s enterprise and SMB customers, empowers them to harness the full potential of GenAI for enhanced personalisation, efficient operations, and higher customer satisfaction."
Also Read: E& and AWS Ink USD 1 Billion Partnership for AI and Cloud Services in the UAE
Clients and Market Presence
In announcing the collaboration, Jio Haptik also highlighted its presence in the UAE, with clients such as Al Futtaim Group, Careem, Lals Group, Al Mandoos, and Prime Healthcare, to name a few.
