Soon Reliance Jio Might Charge its Users for JioTV and JioCinema Applications

Since its inception, Reliance Jio has been offering its content services such as JioTV, JioCinema, JioMusic and so on free to all its subscribers, but very soon, we might see Jio charging for the content services. At the moment, Jio is bundling content services with its prepaid, postpaid plans itself. For example, if a user recharges with the Rs 98 prepaid plan, then the company will also provide the free subscription to JioTV, JioCinema and all other services. But going forward, we might see Jio implementing a freemium model to its content services, under which it could start charging the customers for using content services.

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Subscribers Unwilling to Pay for Previously Free Apps

The report comes out of Strategy Analytics which has highlighted in its report titled ‘Reliance Jio Targets Digital Content Leadership’ saying that Reliance Jio might be plotting to implement the freemium model for its applications. However, the firm said that since users have enjoyed free services of these applications since the beginning, there is bound to be some resistance down the path. Strategy Analytics said that it might be challenging for Reliance Jio to introduce such a thing. To note, the freemium model grants users the access to basic functionalities but to access the entire set of features; the user is required to pay an amount.

Jio to Take the Freemium Path for Jio Apps

The report by the Analytics firm further goes on to say that although Reliance Jio has amassed loyal following via its free offerings in the country, the user base of Reliance Jio might not be as dependable as the company thinks since the Analytics company does not expect the people to pay an amount up front to subscribe to these applications. The report said, “Identifying content that users are willing to pay for combined with business models and a user experience that resonates with target customer segments will be critical for successful monetization.”