Jio, Airtel and Vi Must Focus on Quality of Service After Multiple Tariff Hikes

Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) must focus on the quality of service (QoS) they are offering to the users after multiple tariff hikes. There’s no doubt that there’s going to be another round of prepaid tariff hikes later in 2022. The private telcos are changing the market dynamics by hiking tariffs.

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The more the prices go up, the more it becomes about premium and quality. But the question is, will the Indian telcos be able to live up to the expectations of the consumers? With lower tariffs, the thing that people focused on was who offered the most affordable plans. But with higher tariffs, for most, it would become about who offers the best services.

As a consumer, you wouldn’t want to spend money on a plan with a telecom operator that can’t really serve your network connections needs well. The problem with the Indian market is that there are a lot of low paying customers, and there are very few telecom operators.

Because of India’s population, even the telco, which doesn’t have 4G yet, has over more than 50 million active subscribers. Companies such as Jio and Airtel have more than 400 million and 350 million subscribers.

Network Congestion a Real Problem With 4G in India

Network congestion is a real problem for people in India. There are millions of users and very few operators to fulfil their demand. In most areas of the country, there’s not enough network capacity to handle the data load demand generated during peak hours.