Mukesh Ambani owned Reliance Jio finally launched 4G services for its employees in Mumbai today. The employee launch of Jio, one of the world’s largest digital initiative, held at the Reliance Corporate Park on Dec 27 – the eve of the 83rd Birth Anniversary of the group’s Founder Chairman Dhirubhai Ambani – saw many a first. All employees of RIL, its group companies, Jio and its partners totalling more than one lakh, every single one of them, spread across various locations and geographies, were simultaneously initiated into the Jio Digital Life. The motto of – One India. One RIL. One Jio. One for all and all for one, resounded at the event.
All levels of employees were invited for the event; from colleagues in office to family at home – Jio will encompass all and sundry. The Old Reliance, the traditional projects & production powerhouse (B2B), joined hands with the New Reliance, the consumer-facing business of retail & digital services, to celebrate the employee launch of Jio, which elevated all of them together on to a common digital platform where they will be living the same Digital Life.
While 35,000 Reliance employees and their families were physically present at the grand employee launch event at the Reliance Corporate Park in Navi Mumbai, 80,000 more were tuned in to the event from 1,000-plus locations all across India, and one in faraway Dallas, Texas, in the US. Through two-way video conferencing, running on the Jio network, RIL Chairman & Managing Director Mukesh Ambani interacted with employees watching the event from distant places.
Speaking on the occasion, Shri Ambani said, “Friends, today on the eve of the 83rd birthday of Dhirubhai, it is my proud privilege to invite all our Reliance families and friends to be the first to experience Jio’s services. While you enjoy Jio Digital Life, I am also counting on you, as part of my family, to be part of co-creating the best experience for all our customers. I am sure that when you experience the next generation service of Reliance Jio – you will spread the word.”
Iterating his confidence in the youth of India, the Shri Ambani added: “India and Indians cannot afford to be left behind in this new world. India is ranked around 150 in the Internet and mobile broadband penetration out of 230 countries, Jio is conceived to change this. 1.3 billion Indians cannot be left behind as the world enters a new era. We have the youngest population in the world. Give them the tools. Give them the skills. Give them the environment. They will surprise us. It is this opportunity to transform the lives of our 1.3 billion Indians that motivated Reliance to enter this space. And Jio is the result. Jio will help advance and realize the potential of every Indian and India. I have no doubt that with the launch of Jio, India’s rank will go up from around 150 to among the top ten in the next few years for internet and mobile broadband penetration.”
The event started off with Chairman Mukesh Ambani and his wife Neeta Ambani performing the Ganesh Vandana. This was followed by a dance performance by sensational bollywood star Shahrukh Khan. Then to set the stage on fire with his voice came A.R. Rehman and sung ‘Jai Ho’. Ambani twins Akash and Isha took the stage next and spoke about the promise of Jio and its services.This was followed by Mukesh Ambani taking to the stage and demonstrating LYF brand of phones along with Jio apps, products and services. Mukesh Ambani engaged in a two way video conference with his employees and sent out motivational messages. All in all it was a fun filled evening which ended on a promising note.
Only time will tell if this ambitious telecom venture named Jio will bring about the much needed change in the saturated and debt laden Indian telecom industry. Let us know your views and opinions through your comments below.
Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.